Increase your Fragrance Sales with these Tips!
Here’s the best way to sell fragrances in the virtual world.
By Nicole White
January 20, 2022
With the rise of Zoom meetings and video chats, there really doesn’t seem to be much you can’t do with the help of the internet. This year people went to doctor appointments, had meetings, went on playdates, hosted events, went on dates, and even offered wine tastings… all virtually. Fragrance parties are the logical next step, right? So, how do you let people smell… virtually?
Trying out new fragrances and selling has become a great challenge in the virtual world. With planning and using the right tools though, selling fragrances can become less of a hassle! If you can pre-plan and mail some samples out, then there are some fun ways to do it! If you have samples at the ready, then life is easy-peasy-lemon-squeezy… but, what if you’ve run out of samples? Or what if your hostess wants to feature scents that you don’t have samples of?! Here are some fun ideas!
“Sending the scent” and unwrapping:
Scent Surprise: Spritz a piece of paper or fabric with a special fragrance that you are featuring and put it in a small Ziploc – then mail it to one of your partygoers. Mail a different scent to each guest. Make note of who gets what scent – but don’t tell them! Have them open the scent live at the party and describe it to all the guests and have everyone guess what fragrance it is! [Pro Tip: If your guests are fragrance newbies, this works best with 3-5 fragrances and names, so they have a small pool to choose from!]
Round Robin: Package your fragrance samples similarly to the above example, but this time you will send the same samples to every guest. Label the samples with the fragrance name. At the party you will open the same fragrances together and smell them as a group. This will give everyone a chance to see how differently everyone experiences the same scents – guests can share which notes of the fragrance they loved best or smelled first, and what drew them in.
Our sense of smell is the sense most strongly connected to memory – and the memories we create while enjoying time with friends, bonding over floral fragrances and awesome beauty products will surely last a lifetime.