Tender Moments Summer: sunshine, sandcastles, and baby’s sweet smile!

This new cologne will make your baby’s bath routine – or anytime - even sweeter!

Watching “baby’s firsts” is one of the greatest joys of being a new parent. First words, first steps, and first times of trying all sorts of mundane things suddenly become magical. I distinctly recall my husband and I making a pact not to take our first child to a park with a swing set without one another because we both wanted to see our daughter's face the first time she got to experience swinging through the air. It seems like a silly thing – but seeing those expressions on a tiny face that you love is magnificent. We wanted to be able to not only experience the joy of our daughter, but to experience it together as first-time parents. It's this same joy and fun that JAFRA has depicted within Tender Moments Summer!
Being able to capture those moments on film is sometimes difficult as they are often fast and fleeting. Sometimes we breathe in the sweet scent of our baby and think ‘I wish I could bottle this scent and have it forever’ – well, JAFRA has kind of done just that! In addition to the two existing Tender Moments colognes (which, if you haven’t tried yet, you’re missing out!), they have come up with a new cologne fragrance inspired by a blissful beach day with your baby.  
Tender Moments Lineup 
If you’ve taken a dive into the world of baby cologne, you may have already been pleasantly surprised by the fragrances that JAFRA carries. The two main scents within Tender Moments are so lovely that I insisted on using them with my kids into their toddler years. The calming Lavender & Chamomile scent is subtle and sweet – perfect for a wind down routine at bedtime. The fresh scent has a light floral scent with hints of rose, jasmine, and vanilla. Both fragrances are also available in a complimenting line of Hair and Body Wash, Massage Cream, Cologne, and Bottom Balm. 
Meet The Perfumer 
Leandro Petit was a naturally gifted scientist, skilled in both math and chemistry. He envisioned a career in chemical engineering until an internship at a fragrance house caused him to become fascinated with the craft, its history, and the ingredients. For Leandro, perfumery is the creation of dreams, memories, and passion. He found that he loved taking the abstract and turning it into something concrete, with no greater joy than turning his visions into distinctive fragrances. After spending time as a perfume assistant, he would stay on after work trying to replicate famous fragrances. He created unique formulas based on instinct, and using only his nose, persevering until one day he succeeded in crafting bespoke perfumes for each of his twenty-five family members: what an amazing gift for his loved ones!  
Summer is Here!  
Capture the memories of baby’s first beach day with Tender Moments Summer. Just like Tender Moments Fresh and Tender Moments Lavender & Chamomile, Summer has been specially formulated for baby’s delicate skin. This alcohol-free fragrance warms the heart with a floral fragrance that reminds us of all the things we love about summer. A gentle juicy citrus wave welcomes you; Bergamot, Lemon, and Mandarin essential oils all ride the crest of the wave as it washes over you. The fragrance of sun-kissed citrus is warm and light. Sweet beach flower petals of Jasmine and Lilac make up the heart of this soft fragrance. As the heart notes fade, sparkling sea foam made of musk and frothy vanilla finish this scent. The notes of this cologne mingle together to create the perfect summer day; calm, warm, and sweet.
Sandcastles, Sunshine, and Memories, Oh My!  
Summer fun is often full of days at the beach (or playing in the sandbox if you’re land-locked like me in Colorado) and building sandcastles is a staple of afternoon playtime. Inspired by a blissful beach day with your baby, Tender Moments Summer has encapsulated all the sunny seaside scents of summer and created a gentle alcohol-free formula for your little one to keep a reminder of the sweetness of your special day together with you every day.  
Imagine the perfect day spent at the beach with your little one. You have all the essentials packed and ready to go: a blanket to play on, an umbrella for shade, toys to play in the sand, JAFRA Tender Moments sunscreen & Summer cologne for baby, snacks and beverages. It is a perfect 72 degrees outside, and the sun is shining when you get to the beach. Your family finds a beautiful spot to sit – close enough to the water to walk, but far away enough that you won’t need to move when the tide starts to come in. You lay out the blanket, set up the umbrella, and you sit down with your baby to play in the sand.  
You and your little one build sandcastles together in the sand; there is a gentle breeze, the warmth of the sun can be felt on the sand, and even in the shade, and there is a hint of salt in the air. You look at your little one, and on their face is pure joy; you will remember this moment for years to come.  
Tender Moments Summer has wrapped all these dreamy sights, sounds, and scents into a wonderful little cologne and bottled them. It is ideal for after a bath or any time of day, and can be used in these three simple steps:   

1. Pour a few drops onto your palm   
2. Gently pat onto baby’s skin   
3. Cover baby in sweet kisses! 
Tender Moments Summer is a water-based fragrance, ideal for babies aged 6 months and up. It is made with natural essential oils of lemon and mandarin, and it has been clinically, allergy, and irritancy tested. In addition, Tender Moments Summer comes in a carton made from 95% recycled paper.  

You Are My Sunshine  
With Summer in full swing there are plenty of memory-making days on the horizon – make sure to bring along a sunscreen for yourself and your little one on your next adventure to protect the skin you love to nuzzle, smell, and cover in kisses! Tender Moments Baby Sunscreen Broad Spectrum SPF 50+ is ideal for any day in the sun; it is water-resistant, paraben-free, and fragrance-free. While protecting your little one from the harmful UV rays of the sun, this broad-spectrum SPF will also condition their delicate skin with botanicals, and since it is fragrance-free, will pair well with the Tender Moments cologne that you may choose to use during your special day, too! Be sure to take along a tube of sunscreen on any outing or have an extra Tender Moments Sunscreen in your diaper bag should it need to be reapplied throughout your adventure.  
Summer Bliss   
As you continue through summer, creating new sunny memories, Tender Moments Summer will be the reminder of the blissful beach day with your little one. Enjoy new experiences while having the sweet scent of summer memories with you as you live through the year. You can use Tender Moments Summer as part of your bed and bath routine, or as a lotion and cologne refresh for your little one. The way you choose to incorporate the scent of summer memories is up to you!
Mom of two, freelance writer, Realtor, and crafting enthusiast, Nicole is a multitasking maven with a passion for helping people. With almost a decade of experience in hospitality, she is an expert in personal customer service, active communication, and creative problem solving. While a staff-writer for JAFRA's Beauty Scene, she's a real life JAFRA fanatic, with the Tender Moments collection and JAFRA ROYAL Boost Purifying Gel Cleanser among her most-loved personal care products.

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