JAFRA Cares About Clean

Introducing our JAFRA Cares List

Introducing our JAFRA Cares List
At JAFRA, we care about our beauty consultants, customers, and employees. We know that you have high expectations; and so do we. At JAFRA, our standard of clean beauty is defined by an emphasis on safety, efficacy, ingredient transparency and sustainability.
All JAFRA products are dermatologist tested; clinically tested for safety, allergy, and irritancy; and reviewed by a board-certified toxicologist. We endeavor to create products without proven or suspected toxic ingredients; and only include ingredients that meet or exceed our high standards. With the health of our environment at heart, we strive to develop product packaging from recy­cled or recyclable materials.
Our JAFRA Cares List is an ever-evolving list of ingredients that we choose not to use in our products. Due to the complexities of the beauty industry, technically unavoidable trace levels of an ingredient from the list may occasionally be detected in our products. We work hard to prevent this possibility. Guided by the latest research, we continually evaluate our JAFRA Cares List and challenge ourselves to do better.
We choose not to use the following ingredients in our products:
  • Naturally occurring formaldehyde
  • Paraformaldeheyde
  • Methylene glycol
  • Quaternium-15
  • Naturally occurring mercury
  • Dibutyl phthalate
  • Diethylhexyl phthalate
  • PFAS (long-chain per-and polyfluoroalkyl substances) and their salts
  • m-Phenylenediamine
  • o-Phenylenediamine
  • Toluene
  • Hydroquinone
  • PABA
  • Resorcinol
  • Boric acid and its salts
To achieve our standards of safety and efficacy, we qualify all new raw materials and ensure they meet or exceed our requirements. Every JAFRA formulation base is tested for safety then reviewed by a toxicologist. Our products comply with regulations in the United States, European Union, Mexico, and Indonesia. JAFRA Manufacturing is both Halal-certified in Indonesia and registered with the FDA. JAFRA does not test its products on animals.
We are actively working to use materials that have been recycled or are recyclable. We aim to design for circularity and recently partnered with How2Recycle.info to add recycling instructions to our packaging. By joining the Sustainable Packaging Coalition, we are doing our part to help reduce the amount of beauty product packaging that ends up in landfills.
Our motivation is your safety and wellbeing; and we keep working toward that goal.
As Vice President of Worldwide Marketing and Product Development for JAFRA, Dena drives brand growth, new product development and sustainability initiatives at the global level while fostering cross-cultural collaboration. She joined JAFRA’s marketing team in 2015 after working for top brands in the toy and entertainment industry. Dena holds an MBA in Marketing and Bachelor of Science in Bio-Medical & Mechanical Engineering as well as a Mini-MBA in Digital Marketing.  

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