JAFRA Cares About Recycling

Introducing our partnership with How2Recycle®

At JAFRA, we have high expectations for our products and our packaging. We care about our packaging choices because we care about you and the planet we all share. In partnering with How2Recycle and the Sustainable Packaging Coalition, we are working toward two goals:  
making it easier for our packaging to be recycled  
keeping recyclable materials out of landfills 
JAFRA is thrilled to be part of the Sustainable Packaging Coalition. This membership-based collaborative is passionate about the creation of packaging that is good for people and the environment. JAFRA is actively exploring ways to create less waste and prioritize materials that are recycled, recyclable, compostable or reusable. 
Our goal is to use How2Recycle labels for all new products by the end of 2022, and for the remainder of the portfolio by the end of 2023. We want to make it easier for our packaging to be recycled, and to help keep recyclable materials out of landfills. The How2Recycle label system provides clear and accurate instructions for proper recycling, plus a web address that you can visit for more details.  
As we stride forward, we ask you to partner with us on our path toward a more sustainable future. How can you do your part? Follow the How2Recycle directions on our packaging, then discard or recycle the materials as directed. JAFRA cares about recycling, and we thank you for caring, too! 
As Vice President of Worldwide Marketing and Product Development for JAFRA, Dena drives brand growth, new product development and sustainability initiatives at the global level while fostering cross-cultural collaboration. She joined JAFRA’s marketing team in 2015 after working for top brands in the toy and entertainment industry. Dena holds an MBA in Marketing and Bachelor of Science in Bio-Medical & Mechanical Engineering as well as a Mini-MBA in Digital Marketing.  

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