JAFRA Cares About Bees
Our social responsibility initiative includes bee research & education.
By Wendy Ohrbach
BEES ARE OUR BUSINESS PARTNERS
May 20, 2022
At JAFRA, bees are at the heart of our company. We depend on them to make royal jelly, a key ingredient in many of the beauty and skin care products you love, from our iconic Royal Jelly Milk Balm to our newest JAFRA ROYAL innovation. Bees are also earth’s essential workers. Their work as pollinators helps support a healthy environment, contribute to the global economy and ensure a healthy food supply.
TAKING ACTION TO PROTECT BEES
JAFRA is taking action to protect bees by donating to Pollinator Partnership. It is the world’s largest nonprofit organization dedicated exclusively to protecting bees and other pollinators. Their mission is to promote the health of pollinators, crucial to food and ecosystems, through conservation, education and research.
FUNDING IMPORTANT BEE RESEARCH
Through Pollinator Partnership, we created the JAFRA Cosmetics International Inc. Honey Bee Health Grant to fund the University of Mexico’s (UNAM) research project in conjunction with France’s National Research Institute for Agriculture, Food and the Environment (INRAE) in Avignon, France. The scientists are developing a tool to evaluate the risk of pesticide exposure for bees. They will share their findings with environmental agencies, researchers and beekeepers.
HOW YOU CAN HELP
You can support nature’s hard-working honey bees by planting a pollinator-friendly garden and spreading the word about the importance of bees to a healthy environment. Together we can make a difference!