Honoring Black History at JAFRA

Inspired by a weeklong historical celebration that Carter G. Woodson developed in 1926, Black History Month has become an annual recognition of the achievements and contributions from the African American community and their central role in American history.   
As a company that has been around for 65 years, our consultants are rich in American History. In honor of Black History Month and to make sure this important message stays with us long after February, JAFRA has the distinct pleasure of sharing stories from two Independent Beauty Consultants with an amazing history.  

Chafica: A Woman with Wellness in her DNA  
Chafica Miles comes from a family of strong women; Her mom is the first African American female pharmacist in Springfield, Massachusetts and her sister is a breast cancer survivor. Rounding out this fierce trio is Chafica herself - a warrior with two open heart surgeries in her past. Through her family's experiences, Chafica has learned just how important self-care is and found JAFRA to be the perfect opportunity to share her knowledge and self-care-skills with others—and we’re so glad she found us!  

As Chafica states in her interview with Erica Mathews Whether you are reconnecting with your friends, family, or just yourself... here are some self-care tips to help you slow down and be intentional.  

  1. Create your own personal oasis 
  1. Enlighten your mind  
  1. Give yourself a daily dose of laughter 
  1. Mix up your day with music 
  1. Dare to do you 
  1. Smile and pay it forward 

Chafica lives by the motto: "self-care is the best way to start and end your day." She’s an important part of our JAFRA family and historyjoining us nearly 30 years ago in 1992. Thank you, Chafica for being a constant inspiration to the JAFRA community and a wellness advocate for everyone. 

Mentory: A Woman part of American and JAFRA History
Mentory Braggs was living in Detroit in 1963, in the midst of the Civil Rights Movement and Dr. Martin Luther King Jr's visit to the city. At the impressionable age of 13, Mentory recalls getting dressed in her Sunday best to attend a march where a crowd of over 100,000 first heard the famous "I have a dream" speech.  At the time she didn't recognize the impact that this event, or speech, would have on history. It was a moment in time that Mentory said she will always remember as she was so proud to be part of the nation's largest movement at the time.  

As Mentory reminisced about this day she said, "History lives on". She watched her two sons walk in the 50th anniversary march in Detroit in 2013, and she and her sons have participated in recent BLM marches. It is hard to believe that the same fight is needed many decades later, but the perseverance and determination of trailblazers like Mentory will continue on until justice and equality are achieved. Not only is she part of our American history, but she’s part of our JAFRA history as well. Joined in November 1979, Mentory has also been a leader in her JAFRA business, expanding her team with a District Director 2 title. Thank you, Mentoryfor being an admirable individual within JAFRA and in your community!  

Some journeys to self-care and awareness are inspired close to home, while others have a much more public beginning. In either case, these inspired and inspiring women have certainly created a legacy of love for the self and others that will live on through their actions and their families... What a beautiful way to celebrate Black History Month 

Mom of two, writer, Realtor, and creativity enthusiast, Nicole is a multitasking maven with a passion for helping people. With almost a decade of experience in hospitality, she is an expert in personal customer service, active communication, and creative problem solving. She is a real life JAFRA fanatic, with the Tender Moments collection and JAFRA ROYAL Boost Purifying Gel Cleanser amongst her most-loved personal care products.

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