Achieve Larger than Life Dreams!

Limitations Are Only In Your Mind


My grandfather, Frank Day, used to tell me, “if you aren’t faced with challenges, you aren’t growing.” This always resonated in times when I was required to be superhuman, defy all limits, and overcome challenges which seemed nearly impossible. This is especially true when trying to achieve larger than life dreams and setting extremely high goals for yourself, which my grandmother, Jan Day, advocated for everyone on a daily basis! My grandmother believed that everyone had the right to reach any goal without limit. She also believed when you do the right thing for the right reason, wonderful blessings will come your way.
When pursuing that path, you must believe in yourself 100% to reach unlimited heights. There will be setbacks, failures, and challenges along the way. The most successful people in life had to fail several times before finding success. The key to success is to keep going after unsuccessful attempts. This differentiates a leader. A leader knows that every failure is one step closer to success! 
This has also been true on my own journey. One of my ultimate dreams was to once again make my grandparents’ house in Malibu a place dedicated to JAFRA consultants. During my grandparents’ lifetime, their home not only became JAFRA’s headquarters for the first 20 years of the company, but after JAFRA moved into the Westlake offices, it became a home away from home for JAFRA Consultants around the world. This was part of my grandmother’s dream and she knew this was the right thing to do for the right reason. It is part of JAFRA’s history and legacy. In my late 20’s, I embarked on a 10-year battle to save my grandparents’ house to make this possible again.
One of the hardest challenges I faced was that none of the top lawyers I hired thought it was possible. When a trusted professional tells you your dream is impossible, you can start to doubt yourself. So, what did I do? I persevered regardless, because I knew I was doing the right thing, and after 10 years I finally succeeded in getting the house. It turned out that JAFRA leadership shared my dream, and as partners, we were able to open the house to all of you.
When we have larger than life dreams which nobody else believes in, it’s very tempting to give up. In these times we must remember my grandfather’s wise words. Being faced with challenges means that we are growing, defying, pioneering new paths, and that we are changing the course of history. We must meet challenges with open arms, find new ways to break through, and always believe in ourselves. If we embrace this struggle and defy the odds rather than let them discourage us, and if we are dedicated to the right cause, we will emerge stronger, smarter, and one step closer to achieving our greatest dreams!
Granddaughter of JAFRA’s founders, Jan and Frank Day, Estel has more than 20 years of experience in the fashion industry. Through her brand, MARK AND ESTEL, she designs custom bespoke fashion for some of today’s most stylish fashionistas including Lady Gaga, Kendall Jenner, and Kelly Osbourne. Her vast experience on the fashion runway, fashion photoshoots, designing for celebrities and growing up as a JAFRA Baby with Jan and Frank in Malibu gives her a unique perspective on beauty, style, high-fashion, and our JAFRA founders!


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