A Day to Remember

Going back to our roots

I was 5 years old when I learned my grandparents, Jan and Frank Day, were the founders of JAFRA Cosmetics. Wandering through their house in Malibu, I came across what looked like a million bottles of something called JAFRA Royal Jelly. Over time, I would begin to understand what it means that my grandparents founded this company. JAFRA would shape the rest of my life... Not only would Royal Jelly always keep me looking ten years younger than my actual age (LOL)... but more importantly, my grandparents had the magic ability to transform the lives of everyone around them. They inspired people to believe in themselves and reach for the stars! Looking back, I feel so lucky to have been raised by these two revolutionary minds. It felt completely natural to me that I had an unwavering belief in myself and that I could accomplish anything I set my heart to. What I didn’t realize until later is that I wasn’t born this way. My grandparents had taught me to believe in myself without my even knowing it. They also taught thousands of women at JAFRA how to possess these special powers. I see my grandmother in the eyes of everyone I meet in JAFRA. She has given us her zest for life, optimism, a dedicated drive to be the best version of ourselves, a wide open heart, and happiness to help those we meet. The ability and know-how to transform lives and empower others is the greatest gift my grandparents left to us. This is the power of JAFRA. 
After my grandparents passed away I lost touch with JAFRA for many years. Following my dreams and entrepreneurial path, I went on to become a womenswear fashion designer and co-founded a designer fashion label. I have been fortunate to design clothes for some of this world’s top fashion icons: Lady Gaga, Mary Kate Olsen, and Kendall Jenner to name a few. During this time I reconnected with JAFRA and was asked to attend the National Conference in Las Vegas in 2011. This experience changed my life forever. I was able to reconnect with hundreds of JAFRA friends. I felt as though I had found my long lost brothers and sisters raised by the same parents. It was also at this event that a JAFRA makeup artist transformed my look into the most glamorous version of myself I had ever seen. During my career I had always been dressing other people, concerned to make them look their best and paid very little attention to myself. I felt as if I had cracked the secret code to my life, that I had rediscovered my grandparents again, I had found my family, my heart, that I had found myself. 
Our JAFRA family has grown to over 600,000 passionate men and women today, paving the way for a better future for generations to come.  My grandparents blessed us with this legacy and I am so humbled to join JAFRA on this journey!  We are one heart. One family. One JAFRA!
Granddaughter of JAFRA’s founders, Jan and Frank Day, Estel has more than 20 years of experience in the fashion industry. Through her brand, MARK AND ESTEL, she designs custom bespoke fashion for some of today’s most stylish fashionistas including Lady Gaga, Kendall Jenner, and Kelly Osbourne. Her vast experience on the fashion runway, fashion photoshoots, designing for celebrities and growing up as a JAFRA Baby with Jan and Frank in Malibu gives her a unique perspective on beauty, style, high-fashion, and our JAFRA founders!


Article Comments