A Day to Remember

Going back to our roots

I was 5 years old when I learned my grandparents, Jan and Frank Day, were the founders of JAFRA Cosmetics. Wandering through their house in Malibu, I came across what looked like a million bottles of something called JAFRA Royal Jelly. Over time, I would begin to understand what it means that my grandparents founded this company. JAFRA would shape the rest of my life... Not only would Royal Jelly always keep me looking ten years younger than my actual age (LOL)... but more importantly, my grandparents had the magic ability to transform the lives of everyone around them. They inspired people to believe in themselves and reach for the stars! Looking back, I feel so lucky to have been raised by these two revolutionary minds. It felt completely natural to me that I had an unwavering belief in myself and that I could accomplish anything I set my heart to. What I didn’t realize until later is that I wasn’t born this way. My grandparents had taught me to believe in myself without my even knowing it. They also taught thousands of women at JAFRA how to possess these special powers. I see my grandmother in the eyes of everyone I meet in JAFRA. She has given us her zest for life, optimism, a dedicated drive to be the best version of ourselves, a wide open heart, and happiness to help those we meet. The ability and know-how to transform lives and empower others is the greatest gift my grandparents left to us. This is the power of JAFRA. 
 
After my grandparents passed away I lost touch with JAFRA for many years. Following my dreams and entrepreneurial path, I went on to become a womenswear fashion designer and co-founded a designer fashion label. I have been fortunate to design clothes for some of this world’s top fashion icons: Lady Gaga, Mary Kate Olsen, and Kendall Jenner to name a few. During this time I reconnected with JAFRA and was asked to attend the National Conference in Las Vegas in 2011. This experience changed my life forever. I was able to reconnect with hundreds of JAFRA friends. I felt as though I had found my long lost brothers and sisters raised by the same parents. It was also at this event that a JAFRA makeup artist transformed my look into the most glamorous version of myself I had ever seen. During my career I had always been dressing other people, concerned to make them look their best and paid very little attention to myself. I felt as if I had cracked the secret code to my life, that I had rediscovered my grandparents again, I had found my family, my heart, that I had found myself. 
 
Our JAFRA family has grown to over 600,000 passionate men and women today, paving the way for a better future for generations to come.  My grandparents blessed us with this legacy and I am so humbled to join JAFRA on this journey!  We are one heart. One family. One JAFRA!

What’s In a Name?

The secret of a young Malibu couple’s big dream

Here’s a secret only a few know about: it’s how the word “JAFRA” was created. Do you know the story? I’ll tell you anyway.
Before Bee Z. Before J-Rod. Before Speidi and Billary. Before Bughead
There was JAFRA.
 
One of the first couple portmanteaus in the business, Jan & Frank Day initially had a different name planned for their beauty business.

Our story begins on July 1, 1956, when a young and hopeful Frank Day goes to Dean Reed Company to register the business he and his wife Jan dreamed up: “Cosmetic Exclusives by Janna.” Their venture would be named after their daughter, Janna. The labels designed with that name looked attractive to Jan, but Frank suggested they try something different.

Here are excerpts from Jan’s diary telling the story of how “JAFRA” came about.
 
“Frank thinks it might be better to combine our names – like Frank and Jan – Fraja … or Jan and Frank – Jafra. My reaction – ‘Jafra?’ – that name is ridiculous. It sounds like Africa spelled [backward]. It will never catch on.”
 
Jan brushes off his suggestion and goes on to approve the proof labels with the “Cosmetic Exclusives by Janna” name. Suddenly, she asks the commercial artist if he would try the word Jafra.
 
“His eyes lit up and he started sketching. He said, ‘That name has magic – I know just how to put that on a label.’”
 
Excitedly, Jan rushed home to show Frank the new proof labels with the name “Jafra” on it. They agree on the new name and voila! JAFRA was born. Jan ends her diary entry saying,
 
“Frank is always right and has a sixth sense for names. Of course, I knew all along that JAFRA was [a] perfect choice.”
 
Take that Brangelina and Kimye! Jan and Frank were innovators not only in skin care, but in marketing tactics as well!

When the company was founded on August 6, 1956, it was inspired and created for two main reasons:
1. To provide the finest products available
2. To create a program that appreciates people 
 
Today, JAFRA is part of the Vorwerk family and has over 600,000 Independent Consultants worldwide. It continues to provide quality products and an exceptional business opportunity.
 

Cheers to 63 years and counting!

JAFRA ROYAL Boost blue light filter technology

Chances are you are reading this article on your phone.
And while I have your attention, did you know you could be damaging your skin just by simply swiping? Yes, it’s true. Harmful blue light emits from your mobile devices and is yet another thing we must protect our skin’s canvas from.  

BUT DON'T WORRY, JAFRA IS HERE TO HELP!
Meet next-generation skin-smart, hydrating protection! Our JAFRA ROYAL Boost collection has two Broad Spectrum SPF 30 sunscreens with an ingredient that helps keep your skin safe from the damaging effect of blue light: Play it Safe Sunscreen for sensitive/dry skin and Cover Me Sunscreen for normal/ combination/oily skin. Loaded with powerful antioxidants, including matcha and ginger, these multi-action SPF products provide a moisturizing, protective shield for skin that defends skin from the damaging effects of harmful blue light radiation. Add that to JAFRA's exclusive Royal Jelly RJx technology and you’ve got an extra boost to help your skin stay looking younger longer.

BeautyScene_Boost-BlueLight-Body.jpg

WHY THIS IS SO IMPORTANT
Although sunlight is the main source of blue light, it’s everywhere ─ it's emitted from fluorescent lights, LED lighting, and the display screens of electronic devices. The amount of blue light we are exposed to from lighting and electronics is only a fraction of that from the sun. However, with the close proximity to these man-made sources as well as the time spent with them, they do pose a large threat to the health of our skin.
Dermatologist testing shows that blue light can disrupt the skin's natural circadian rhythm ─ this physiological 24-hour cycle allows us to rest, regenerate, and become energized. This disruption can cause skin cells to 'believe' it is still daytime and thus skip their nighttime repair. Both the penetration of blue light deep into the dermis, as well as the disruption in repair can lead to early, visible signs of ageing ─ including sagging, wrinkles, and under-eye circles.
Some devices offer a blue light filter, which favors yellow light and reduces the blue light emissions from your device. While this filter is beneficial, the various blue light sources in daily life dictate that we need further protection. The best research supported options to prevent blue light damage to your skin is sunscreen and products loaded with antioxidants.

YOUR SKIN WILL THANK YOU
Armed with this knowledge, don your JAFRA ROYAL Boost sun screen daily to shield your skin from damage and lock in vital nutrients. The benefits of this skin-smart formula, are more than ‘skin deep’. With a protective layer under your makeup, your skin will continue to glow, and your confidence will be BOOSTed. 

Get Gorgeous with JAFRA ROYAL

Sumptuous Color that Cares for your Skin

Without a doubt, you can’t get flawless makeup without great skin care, but skin care doesn't have to stop at your moisturizer. We spend countless hours pampering our skin, helping to hydrate, exfoliate, and protect it to create a beautiful canvas. Most makeup products provide color, but that is where their repertoire ends. These finishing touches to your beauty routine shouldn't just be pops of color, they should add care and nourishment, too.

Imagine if all that skin care could continue with your makeup collection! Created with your continued skin care in mind, JAFRA ROYAL Color is infused with JAFRA's exclusive Royal Jelly RJX to deliver makeup that conditions your skin like never before. Royal Jelly RJX is a scientifically advanced, proprietary technology that delivers royal jelly’s ultra-nourishing and naturally revitalizing benefits with dramatically increased power, potency, and precision. With JAFRA ROYAL Color you can moisturize, rejuvenate, and revel in healthy-looking radiance while adorning yourself with luxurious color.

The JAFRA ROYAL Color line emanates luxury on every level. Vibrant colors are infused with Royal Jelly RJX to treat your lips to creamy hydration and velvet-smooth texture. These richly pigmented shades are encased in glamorous packaging that is reminiscent of crowned jewels. The stars of this collection are a sensational statement lipstick, Radiance Foundation and Translucent Matte Setting Powder. Our Luxury Lipstick comes in 14 captivating shades, allowing you to express every facet of your inner beauty. Our Translucent Matte Setting Powder, in one universally flattering shade that suits all skin tones, provides a soft-focus finish that blurs imperfections and pores, while eliminating shine. Radiance foundation comes in 12 flattering shades and creates a perfect canvas as a base for your makeup routine.  Supporting these gems are Luxury Lip Gloss and Luxury Lip Liners in shades that perfectly match each of our Luxury Lipsticks.  

While many search for products that provide an effortlessly flawless look, effective skin care is the key to polished beauty. Unlock your natural beauty with confidence-boosting colors that enhance your skin with a combination of potent, conditioning skin care and makeup.

Radiant skin enlightened by luxurious color. Are you ready for the best version of you? 
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