What’s In a Name?

The secret of a young Malibu couple’s big dream

Here’s a secret only a few know about: it’s how the word “JAFRA” was created. Do you know the story? I’ll tell you anyway.
Before Bee Z. Before J-Rod. Before Speidi and Billary. Before Bughead
There was JAFRA.
 
One of the first couple portmanteaus in the business, Jan & Frank Day initially had a different name planned for their beauty business.

Our story begins on July 1, 1956, when a young and hopeful Frank Day goes to Dean Reed Company to register the business he and his wife Jan dreamed up: “Cosmetic Exclusives by Janna.” Their venture would be named after their daughter, Janna. The labels designed with that name looked attractive to Jan, but Frank suggested they try something different.

Here are excerpts from Jan’s diary telling the story of how “JAFRA” came about.
 
“Frank thinks it might be better to combine our names – like Frank and Jan – Fraja … or Jan and Frank – Jafra. My reaction – ‘Jafra?’ – that name is ridiculous. It sounds like Africa spelled [backward]. It will never catch on.”
 
Jan brushes off his suggestion and goes on to approve the proof labels with the “Cosmetic Exclusives by Janna” name. Suddenly, she asks the commercial artist if he would try the word Jafra.
 
“His eyes lit up and he started sketching. He said, ‘That name has magic – I know just how to put that on a label.’”
 
Excitedly, Jan rushed home to show Frank the new proof labels with the name “Jafra” on it. They agree on the new name and voila! JAFRA was born. Jan ends her diary entry saying,
 
“Frank is always right and has a sixth sense for names. Of course, I knew all along that JAFRA was [a] perfect choice.”
 
Take that Brangelina and Kimye! Jan and Frank were innovators not only in skin care, but in marketing tactics as well!

When the company was founded on August 6, 1956, it was inspired and created for two main reasons:
1. To provide the finest products available
2. To create a program that appreciates people 
 
Today, JAFRA is part of the Vorwerk family and has over 600,000 Independent Consultants worldwide. It continues to provide quality products and an exceptional business opportunity.
 

Cheers to 63 years and counting!

JAFRA ROYAL Boost blue light filter technology

Chances are you are reading this article on your phone.
And while I have your attention, did you know you could be damaging your skin just by simply swiping? Yes, it’s true. Harmful blue light emits from your mobile devices and is yet another thing we must protect our skin’s canvas from.  

BUT DON'T WORRY, JAFRA IS HERE TO HELP!
Meet next-generation skin-smart, hydrating protection! Our JAFRA ROYAL Boost collection has two Broad Spectrum SPF 30 sunscreens with an ingredient that helps keep your skin safe from the damaging effect of blue light: Play it Safe Sunscreen for sensitive/dry skin and Cover Me Sunscreen for normal/ combination/oily skin. Loaded with powerful antioxidants, including matcha and ginger, these multi-action SPF products provide a moisturizing, protective shield for skin that defends skin from the damaging effects of harmful blue light radiation. Add that to JAFRA's exclusive Royal Jelly RJx technology and you’ve got an extra boost to help your skin stay looking younger longer.

BeautyScene_Boost-BlueLight-Body.jpg

WHY THIS IS SO IMPORTANT
Although sunlight is the main source of blue light, it’s everywhere ─ it's emitted from fluorescent lights, LED lighting, and the display screens of electronic devices. The amount of blue light we are exposed to from lighting and electronics is only a fraction of that from the sun. However, with the close proximity to these man-made sources as well as the time spent with them, they do pose a large threat to the health of our skin.
Dermatologist testing shows that blue light can disrupt the skin's natural circadian rhythm ─ this physiological 24-hour cycle allows us to rest, regenerate, and become energized. This disruption can cause skin cells to 'believe' it is still daytime and thus skip their nighttime repair. Both the penetration of blue light deep into the dermis, as well as the disruption in repair can lead to early, visible signs of ageing ─ including sagging, wrinkles, and under-eye circles.
Some devices offer a blue light filter, which favors yellow light and reduces the blue light emissions from your device. While this filter is beneficial, the various blue light sources in daily life dictate that we need further protection. The best research supported options to prevent blue light damage to your skin is sunscreen and products loaded with antioxidants.

YOUR SKIN WILL THANK YOU
Armed with this knowledge, don your JAFRA ROYAL Boost sun screen daily to shield your skin from damage and lock in vital nutrients. The benefits of this skin-smart formula, are more than ‘skin deep’. With a protective layer under your makeup, your skin will continue to glow, and your confidence will be BOOSTed. 

Get Gorgeous with JAFRA ROYAL

Sumptuous Color that Cares for your Skin

Without a doubt, you can’t get flawless makeup without great skin care, but skin care doesn't have to stop at your moisturizer. We spend countless hours pampering our skin, helping to hydrate, exfoliate, and protect it to create a beautiful canvas. Most makeup products provide color, but that is where their repertoire ends. These finishing touches to your beauty routine shouldn't just be pops of color, they should add care and nourishment, too.

Imagine if all that skin care could continue with your makeup collection! Created with your continued skin care in mind, JAFRA ROYAL Color is infused with JAFRA's exclusive Royal Jelly RJX to deliver makeup that conditions your skin like never before. Royal Jelly RJX is a scientifically advanced, proprietary technology that delivers royal jelly’s ultra-nourishing and naturally revitalizing benefits with dramatically increased power, potency, and precision. With JAFRA ROYAL Color you can moisturize, rejuvenate, and revel in healthy-looking radiance while adorning yourself with luxurious color.

The JAFRA ROYAL Color line emanates luxury on every level. Vibrant colors are infused with Royal Jelly RJX to treat your lips to creamy hydration and velvet-smooth texture. These richly pigmented shades are encased in glamorous packaging that is reminiscent of crowned jewels. The stars of this collection are a sensational statement lipstick, Radiance Foundation and Translucent Matte Setting Powder. Our Luxury Lipstick comes in 14 captivating shades, allowing you to express every facet of your inner beauty. Our Translucent Matte Setting Powder, in one universally flattering shade that suits all skin tones, provides a soft-focus finish that blurs imperfections and pores, while eliminating shine. Radiance foundation comes in 12 flattering shades and creates a perfect canvas as a base for your makeup routine.  Supporting these gems are Luxury Lip Gloss and Luxury Lip Liners in shades that perfectly match each of our Luxury Lipsticks.  

While many search for products that provide an effortlessly flawless look, effective skin care is the key to polished beauty. Unlock your natural beauty with confidence-boosting colors that enhance your skin with a combination of potent, conditioning skin care and makeup.

Radiant skin enlightened by luxurious color. Are you ready for the best version of you? 

Skin Gets a Nutritious Boost with Superfoods and Royal Jelly RJx

JAFRA ROYAL Boost Serves Up a Snack for Glowing Healthy Skin

We’re no strangers to the benefits of superfoods—Chia is much more than a pet, kale has graduated from a garnish to a main course, and we’ll mix anything into acai. Royal Jelly is a superfood that’s good for you inside and out—it’s like food for the skin. Packed with proteins, amino acids, vitamins, minerals and essential lipids, which serve as the building blocks of health and vitality, maintaining the youthful appearance of skin while reducing visible signs of aging. JAFRA’s exclusive RJx increases natural Royal Jelly’s power potency and precision.

JAFRA ROYAL Boost is a superfood cocktail for your skin.  Boost is a fast, fun and fresh, skin care ritual that targets your very specific skin care needs with superfood ingredients and Royal Jelly RJx—our exclusive beauty powerhouse technology—in every product.

Rich in active ingredients, the Boost formulas are packed with powerful superfoods to provide protection against future damage from free radicals, UV, and blue light radiation.
  • Mighty Matcha is a powerful antioxidant that protects skin from damage, and prevents signs of aging, all while energizing the skin.
  • Watermelon Extract is a vitamin-packed superfood that soothes and hydrates.
  • Aloe is a natural marvel that soothes, calms, and conditions skin.
  • Açaí berry is bursting with antioxidants and helps to rejuvenate, smooth, and soothe skin.
  • Ginger root is contains powerful antioxidants to help protect skin from free radicals and environmental damage.
  • Sweet beet is a nutrient-dense dynamo that helps to fight signs of aging, and is rich in folates, vitamin A and minerals.
  • Citrus fruits help to even the complexion and refresh the skin. These colorful heroes are loaded with vitamin C which helps give skin a healthy-looking glow.
  • Sea Buckthorn is a botanical rich in essential omega fatty acids and vitamins A, C, and E; it helps to sooth the skin and protect from aging.
  • Coconut water provides vitamin E and amino acids to help soothe tight, dry skin.
  • Green spinach is a mighty leaf, full of antioxidant to help rejuvenate skin.
 
These natural superheroes work together to deliver an unstoppable skin care product designed to encourage fresh, healthy, glowing skin, and prevent and address early signs of aging.

This revolutionary new line of skin care has been created with all skin types in mind. The collection for normal/combination/oily skin is oil-free, fast-absorbing, and lightweight to keep skin soft and fresh, and shine at bay; while the collection for dry/sensitive skin is formulated to lock in essential moisture, soothe, comfort, and condition, to give you a healthy glow.

Say HELLO to healthy skin powered by yummy nutritious superfoods and Royal Jelly RJx!
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