In 1956 Jan Day was told she wasn’t glamorous enough to sell makeup. Rather than allowing that experience to break her, she became inspired. Jan envisioned a new kind of beauty company that would create exceptional products and have an inclusive, empowering community that was open to all. Since that year, JAFRA has inspired generations of beauty consultants to reach for their dreams, and the world-class cosmetics have empowered millions to feel and look their best, at any age.
From humble beginnings where meetings took place on the floor of their Malibu home, to blossoming into an array of products sold by entrepreneurial men & women in more than 20 countries, JAFRA is a thriving network of empowered beauty consultants who are driven to help clients love their self-care products and daily rituals.
This year JAFRA celebrates 66 amazing years of creating gorgeous products and nurturing relationships with the amazing people that network around the globe as part of the JAFRA family.
Malibu is Where the Heart is
Although JAFRA has independent beauty consultants and products in multiple countries, Malibu will always be the home of JAFRA. It is where Jan and Frank Day first began the business, and their Malibu home is still with the company, and even serves as a hub for consultants and company events! Jan and Frank would have meetings in their living room, host glamorous parties, dream up beautiful products, and it was where they molded JAFRA into the amazing, supportive, community that it needed to be to flourish and bloom.
Over the last 66 years JAFRA has made its mark and shaped the historical landscape of cosmetics in so many ways. Here is a brief look back on some of the highlights of the journey of JAFRA:
1956: Jan & Frank Day founded their own direct-selling company in Malibu, California. JAFRA’s iconic name comes from a combination of the names of its founders: JA(N) + FRA(NK) = JAFRA
1957: JAFRA launches Royal Jelly Milk Balm
1973: JAFRA becomes a subsidiary of Gillette Corporation
1977: JAFRA starts selling fragrance and makes a debut with Jande Eau de Toilette; an elegant Springtime floral, oriental fragrance
1978: JAFRA opens market in Germany, Austria, and the Netherlands
1979: JAFRA opens in the Mexico market
1980: JAFRA opens worldwide headquarters in Westlake Village, California
2004: JAFRA joins the Germany-based Vorwerk Group, one of the top direct-selling organizations in the world
2012: JAFRA opens in the Indonesia market with an office in the country’s capital of Jakarta
2022: JAFRA celebrates 66 years!
Arguably the most innovative and impactful contribution was the launch of Royal Jelly Milk Balm in the late 1950s. This was only the beginning of the amazing lineup of products that would be born from the Royal Jelly RJ× legacy. When Jan Day set out to “create the finest product available – at any cost”, she discovered the skin care benefits of royal jelly. This natural elixir transforms an ordinary bee into a queen and provides remarkable benefits for our skin.
Royal Jelly RJ× Permeates JAFRA
When Jan Day discovered the impressive skin care benefits of royal jelly in the 1950s that inspired JAFRA to create the Royal Jelly Milk Balm, I don’t think that she could have imagined the varied array of products that currently include Royal Jelly RJx. Since this natural elixir has such marvelous benefits for our skin, the possible combinations were near endless. JAFRA ROYAL Boost Skincare is one of my personal favorite lineups of skincare products, but RJ× can also be found in all the ROYAL skincare lines (Defy, Revitalize, Men, and Clear Smart) as well as the recently introduced JAFRA Body Care, with its newest products, the Smooth & Tone Body Crème and the Hand & Cuticle Complex.
In addition to skincare, RJ× has made its debut in lip care, a prime ingredient in ROYAL lipsticks and glosses. Delivering a powerful boost of nutrients, royal jelly helps to keep your skin or lips looking and feeling younger. RJ× is JAFRA’s exclusive concentrated technology of nature’s potent royal jelly and helps to ensure that the ultra-rich products hydrate, soothe, and enrich our skin. Royal Jelly has truly revolutionized the brand and the way that many women care for their body – from head to toe! Improving self-care one body at a time.
Today, a JAFRA Royal Jelly product is sold every 6 seconds!
66 years is not just another milestone; it is a year symbolizing harmony that should be celebrated with exuberance and joy! JAFRA has managed to keep alive the entrepreneurial spirit of Jan and Frank Day for more than half a century and each year their legacy has grown by leaps and bounds. The passion to deliver top-of-the-line products to consumers through a family of Independent Beauty Consultants, empowered to run their own small business, is a continuing force that is alive and well within the company. Re-imagined items, fragrances, or colors grace the catalog each season, and new opportunities are offered for those looking to join the JAFRA family as well. Jan would be proud of the amazing, thriving garden of talent that has blossomed from the small seed of hope that she and Frank planted back in 1956. What an amazing transformation JAFRA has undergone!
With each new year, JAFRA has continued to revamp their products and offer new and innovative creations in the beauty world. With the interest in on-demand need for products, they launched an option for subscription box services – and even offered an amazing, discounted price for the incredible products within! In the face of a worldwide pandemic, this company that had already perfected the virtual makeup party, rolled out the virtual skin consultation and virtual makeup try-on for their clients. These tools allow clients anywhere to see what products may suit them best before committing to a purchase and can be incredibly beneficial for anyone who is considering becoming an independent Beauty Consultant as well!
As we improve our self-care routine, JAFRA continues to surprise and delight with vibrant new colors of well-loved favorites and creative new products to fall in love with. Looking back at what JAFRA has (and still does) helped me prepare for, their mission of transforming lives and empowering women and communities feels like a personal success. From putting on makeup for interviews (back in my days of hospitality management), to getting ready for work, to my skincare routine… and even to prepping my hospital bag when I was getting ready to have my two children… JAFRA cosmetics has been there for me. There has been a staple – or two – that I have used throughout each “phase” of my life that has made me feel more put-together… more powerful -- Like I could take on the world. Most days you don’t need a cape, you just need a really great lipstick.
We can’t wait to see what new products and tools JAFRA dreams up next!