Bring the beauty of Malibu into your home – one spritz at a time!

Inspired by the natural beauty and effortless elegance of Malibu!

Perhaps Dorothy said it best – ‘Theres no place like home. It is where we go to rest, where we spend time with our loved ones, and where we feel safe [and these days it may even be where we go to work]. Our home should be our refuge from the world and provide us with a sense of peace and calmness when we walk through the doors.  
 

When you love the place you call home – whether that is a house, condo, apartment, RV, or room in a shared home - it is easy to relax the moment you come home. If you don’t already love your home, there are a few ways to help create a place of peace and serenity that will help you feel comfortable 
 

Inspiration Behind JAFRA HOME 

Inspired by JAFRA’s Malibu roots, and particularly the beautiful home where JAFRA was established in 1956; the stunning Day estate in the Malibu Hills with views of the ocean, surrounded by beautiful gardens that are drenched in golden California sunshine. JAFRA HOME captures the natural beauty and effortless elegance of the Malibu lifestyle. Jardin de la Mer room spray evokes golden sunlight, gentle breezes, and easy sophistication. Home fragrance is a natural extension of the brand story of JAFRA building on their strength in fine fragrance and connecting to the Malibu home at the heart of their brand heritage.  
 

Easy Living  

JAFRA HOME is a non-aerosol spray that comes in an elegant glass bottle with a removable plastic spray nozzle. Use the spray to freshen the air in rooms towards the center of the room, away from your face and eyes. Spray two to five sprays into the air (not directly on skin, surfaces, or furnishings). The spray nozzle has a locking feature as well to keep from being sprayed accidentally.  
 

Pets, gym clothes, and cooking can make your home feel less than fresh. Give any space in your home a quick and easy “air makeover” with JAFRA Home Room Spray and drench your home in golden sunlight 

Once your JAFRA HOME fragrance has been completely used, you can rinse your glass spray bottle and reuse it. Remove the plastic nozzle, rinse the bottle, and let both parts air dry. Fill with water and replace nozzle. You, too, can take inspiration from a Malibu Garden… use this super cute glass bottle to mist your plants!  
 

Malibu Mood 

Bring the beauty of Malibu into your home with notes of tangerine and warm ginger wrapped in comforting cedarwood. As you spritz your room with Jardin de la Mer room spray, the scent of fresh tangerines will sparkle like golden sunshine. Sweet fruity top notes will dance on the rays of sunlight; apple, Italian lemon, and pink grapefruit. Warm ginger will invite you into the sun-drenched heart of the garden [if you have a cat, this is totally where they would hang out… right in the middle of the sunbeam, in the center of the warmth!] The heart of this Malibu fragrance is full of ginger, jasmine, and lavender rose. Rounding out the journey through the garden is the comfort of cedarwood, creating a rich base and woodsy trail along with musk and amber.  
 

Creating HOME 

If I am completely honest, when I think about my own home, I only 75% love it… but I am 100% happy every day when I walk through the door. This feeling of love definitely has a lot to do with who I share my home with, but it also has to do with the ambiance that I have created within my space which helps me to feel comfort, protection, and happiness. Here are some tips to help you create your own sense of serenity in your space, if you are struggling to find peace when you walk in the door:  

  • Lighting: It is important to have the right lighting for what you need and can be very frustrating when you don’t have enough light (or when a room is too bright). I find that having multiple lighting options is helpful in my home. For example, your kitchen needs to be bright enough to cook, or your bathroom needs to be bright enough to apply makeup; You may also want adjustable lighting in your living room for movie nights, etc. [ambiance is key!] 

  • Fragrance: Using a fragrance – like JAFRA Home room spray – to help create a comforting or enjoyable ambiance in your home can help to brighten your mood and lift your spirits! Use your Jardin de la Mer spray to refresh the air, and pair it with some complementing candles or wax melts for an extra boost; a ginger melt in the bathroom, a lemon candle in the kitchen, etc.  

  • Plants: Having live plants in your home has been shown to help boost your mood, reduce anxiety, and improve your air quality. To keep from piling on to your already full plate try to choose plants that are low maintenance and need minimal upkeep [although my grandmother grew orchids like Mother Earth herself, I am not one with a green thumb, so I stick to air plants and succulents myself]. Plus, once you finish your JAFRA Home room spray you will have a super cute new spray bottle to mist your indoor plants!  

  • Color: Bright, warm colors like yellow, orange, pink, and red [think sunset colors] have been shown to be “happy” colors to help with your mood. If bold colors aren’t your thing, then pastel colors like peach, light pink, or lilac can also create the same effect. Pops of these colors throughout your home, as an accent wall or accessories can give a bright reminder to you – consciously or subconsciously – to be uplifted!  

  • Texture: If you are a tactile person like I am something that may make your home feel more comforting is having varying textures. If you have a leather couch, try adding a faux fur blanket, and two different fabric pillows. Layering in different textures may be calming after a long and stressful day. 
     

Bring in the Malibu Lifestyle 

Malibu, California is known for its celebrity residents, rich history, and beautiful beaches. To be inspired by Malibu when creating your home ambiance, just like the creators of JAFRA Home Room Spray, you’ll want to think of the types of activities you’d enjoy while exploring Malibu and build your space from there. With the deep history within this city there are great museums and art to see; perhaps a great feature from a local artist or a special piece of artwork of your own should be featured in the main space of your home. The beautiful beaches in Malibu are alit with warm earth tones and vibrant sunset hues; the perfect inspiration for pops of color to use throughout your home to brighten your mood. You can also take inspiration from the coastal theme if the beach or ocean is a place you find calming as well. Taking inspiration from the amazing wine and food scene in the region, the pantry and fridge in your home should also be well-stocked… of course be sure that there is plenty of sun-ripened citrus and other delicious fruits, too! Coming home to a well-stocked kitchen may seem like a simple thing but it creates a feeling of comfort and luxury and can make you feel more secure in your home.  

JAFRA CARES ABOUT CARBON

Announcing JAFRA USA’s participation in UPS® carbon neutral

At JAFRA, we care about the health of our environment and the future of the planet we all share. Our objective is to reduce our carbon footprint as a company. With that goal in mind, we are proud to announce JAFRA USA’s participation in UPS® carbon neutral.
 
STEPS TOWARD A REDUCED CARBON FOOTPRINT
Starting in November 2021, all of JAFRA USA’s domestic Consultant and client product shipments are fulfilled through UPS® carbon neutral. This contractual program facilitates the offset of JAFRA USA’s carbon emissions related to shipping product orders. It comes at no additional shipping cost to our Consultants, clients or customers.
 
For the year 2021, UPS® carbon neutral provided verified offsets to mitigate 127.3 metric tons of JAFRA USA’s CO2 emissions from shipping.
 
STEPS TOWARD A BRIGHTER FUTURE
By using UPS® carbon neutral, JAFRA USA’s commitment to reducing their carbon emissions is unfolding. JAFRA USA continually explores ways to be more mindful of their carbon footprint.
 
TOGETHER WE CAN MAKE A DIFFERENCE
We can all contribute to a brighter future by taking steps such as turning off lights and appliances when not in use; taking public transportation when available; conserving water; and recycling packaging when possible. JAFRA cares about climate action and we thank you for caring, too!

Celebrating 66 years of entrepreneurial spirit!

Exceptional products and an inclusive, empowering community that is open to all is something worth celebrating.

In 1956 Jan Day was told she wasn’t glamorous enough to sell makeup. Rather than allowing that experience to break her, she became inspired. Jan envisioned a new kind of beauty company that would create exceptional products and have an inclusive, empowering community that was open to all. Since that year, JAFRA has inspired generations of beauty consultants to reach for their dreams, and the world-class cosmetics have empowered millions to feel and look their best, at any age.  
 

From humble beginnings where meetings took place on the floor of their Malibu home, to blossoming into an array of products sold by entrepreneurial men & women in more than 20 countries, JAFRA is a thriving network of empowered beauty consultants who are driven to help clients love their self-care products and daily rituals.  
 

This year JAFRA celebrates 66 amazing years of creating gorgeous products and nurturing relationships with the amazing people that network around the globe as part of the JAFRA family.  
 

Malibu is Where the Heart is 

Although JAFRA has independent beauty consultants and products in multiple countries, Malibu will always be the home of JAFRA. It is where Jan and Frank Day first began the business, and their Malibu home is still with the company, and even serves as a hub for consultants and company events! Jan and Frank would have meetings in their living room, host glamorous parties, dream up beautiful products, and it was where they molded JAFRA into the amazing, supportive, community that it needed to be to flourish and bloom.  

 

HERstory 

Over the last 66 years JAFRA has made its mark and shaped the historical landscape of cosmetics in so many ways. Here is a brief look back on some of the highlights of the journey of JAFRA:  

1956: Jan & Frank Day founded their own direct-selling company in Malibu, California. JAFRA’s iconic name comes from a combination of the names of its founders: JA(N) + FRA(NK) = JAFRA 

1957: JAFRA launches Royal Jelly Milk Balm 

1973: JAFRA becomes a subsidiary of Gillette Corporation 

1977: JAFRA starts selling fragrance and makes a debut with Jande Eau de Toilette; an elegant Springtime floral, oriental fragrance 

1978: JAFRA opens market in Germany, Austria, and the Netherlands 

1979: JAFRA opens in the Mexico market 

1980: JAFRA opens worldwide headquarters in Westlake Village, California 

2004: JAFRA joins the Germany-based Vorwerk Group, one of the top direct-selling organizations in the world 

2012: JAFRA opens in the Indonesia market with an office in the country’s capital of Jakarta 

2018: JAFRA ROYAL premium Skin Care and Color collections, powered by Royal Jelly RJ×, launch 

2022: JAFRA celebrates 66 years!  

Arguably the most innovative and impactful contribution was the launch of Royal Jelly Milk Balm in the late 1950s. This was only the beginning of the amazing lineup of products that would be born from the Royal Jelly RJ× legacy. When Jan Day set out to “create the finest product available – at any cost”, she discovered the skin care benefits of royal jelly. This natural elixir transforms an ordinary bee into a queen and provides remarkable benefits for our skin.  
 

Royal Jelly RJ× Permeates JAFRA 

When Jan Day discovered the impressive skin care benefits of royal jelly in the 1950s that inspired JAFRA to create the Royal Jelly Milk Balm, I don’t think that she could have imagined the varied array of products that currently include Royal Jelly RJx. Since this natural elixir has such marvelous benefits for our skin, the possible combinations were near endless. JAFRA ROYAL Boost Skincare is one of my personal favorite lineups of skincare products, but RJ× can also be found in all the ROYAL skincare lines (Defy, Revitalize, Men, and Clear Smart) as well as the recently introduced JAFRA Body Care, with its newest products, the Smooth & Tone Body Crème and the Hand & Cuticle Complex. 
 

In addition to skincare, RJ× has made its debut in lip care, a prime ingredient in ROYAL lipsticks and glosses. Delivering a powerful boost of nutrients, royal jelly helps to keep your skin or lips looking and feeling younger. RJ× is JAFRA’s exclusive concentrated technology of nature’s potent royal jelly and helps to ensure that the ultra-rich products hydrate, soothe, and enrich our skin. Royal Jelly has truly revolutionized the brand and the way that many women care for their body – from head to toe! Improving self-care one body at a time.  
 

Today, a JAFRA Royal Jelly product is sold every 6 seconds!  
 

Cheers to 66 Years!  

66 years is not just another milestone; it is a year symbolizing harmony that should be celebrated with exuberance and joy! JAFRA has managed to keep alive the entrepreneurial spirit of Jan and Frank Day for more than half a century and each year their legacy has grown by leaps and bounds. The passion to deliver top-of-the-line products to consumers through a family of Independent Beauty Consultants, empowered to run their own small business, is a continuing force that is alive and well within the company. Re-imagined items, fragrances, or colors grace the catalog each season, and new opportunities are offered for those looking to join the JAFRA family as well. Jan would be proud of the amazing, thriving garden of talent that has blossomed from the small seed of hope that she and Frank planted back in 1956. What an amazing transformation JAFRA has undergone!  
 

The Future is BRIGHT!  

With each new year, JAFRA has continued to revamp their products and offer new and innovative creations in the beauty world. With the interest in on-demand need for products, they launched an option for subscription box services – and even offered an amazing, discounted price for the incredible products within! In the face of a worldwide pandemic, this company that had already perfected the virtual makeup party, rolled out the virtual skin consultation and virtual makeup try-on for their clients. These tools allow clients anywhere to see what products may suit them best before committing to a purchase and can be incredibly beneficial for anyone who is considering becoming an independent Beauty Consultant as well!  
 

As we improve our self-care routine, JAFRA continues to surprise and delight with vibrant new colors of well-loved favorites and creative new products to fall in love with. Looking back at what JAFRA has (and still does) helped me prepare for, their mission of transforming lives and empowering women and communities feels like a personal success. From putting on makeup for interviews (back in my days of hospitality management), to getting ready for work, to my skincare routine… and even to prepping my hospital bag when I was getting ready to have my two children… JAFRA cosmetics has been there for me. There has been a staple – or two – that I have used throughout each “phase” of my life that has made me feel more put-together… more powerful -- Like I could take on the world. Most days you don’t need a cape, you just need a really great lipstick.  

 

We can’t wait to see what new products and tools JAFRA dreams up next!  

Cheers to 66 MORE years!  

Kids just wanna have fun! Sweet, Stackable fragrance!

Create family time and explore creativity with sweet fragrances and fun activities.

Have you ever bought your kids the coolest new toys, just for them to end up playing with the box it came in instead? Sometimes the box – or the stacking! – really is the best part of the present. JAFRA’s newest fragrance  is interactive and designed in a box that is meant to be played with and reused – perfect for the creative kiddos who love color and tactile play! The new Bitblöx fragrance  looks like blox but smells like fun!  

Candy Apple 2.0 With a Tropical Twist!  

Bitblöx Kandē is a bold apple red bottle that starts on a sweet note with a bright orange oil and tropical passionfruit topped with an irresistible dash of caramelized apple. This floriental and fruity fragrance begins with orange oil, raspberry, and rhubarb. Mid notes of passionfruit, rose and freesia join the heart of the scent and lead us to the signature of the fragrance; the caramelized apple, musk and amber.  
 

Stack. Connect. Inspire.  

Bitblöx are stackable plastic bottles!The bottles are almost square with a little notch in the side that is perfectly shaped for the cap of the bottles to slide inside. On the front face of the bottles there are four raised dots, and on the back are four small indents. [If you are an 80s baby, these bottles might give you some major nostalgia vibes – reminiscent of a game that had falling bricks] They are a great little interactive fragrance bottle for older kids and teens!  
 

Creativity Is Cool 

The Cool Carton is made from 95% recycled paper and is designed for creative reuse, so you have an opportunity to give it another life! You can choose to recycle it again thanks to the How2Recycle® label, or you can reuse it and create a super cute container for your desk or room. You can turn it into a crayon or pencil holder… or perhaps a utensil holder for your next garden party – the choice is yours. The cartons come in vibrant colors that bring on the fun. Allow your creative juices to flow and design a new pattern or color scheme for the exterior of your Cool Carton to match your room!  There are so many creative ways to reuse your Cool Carton; What will you do?!  

 

Make sure to post your creations (with parent permission, of course) and tag @JAFRAcosmetics on social media!  
 

Stack Up The Fun!  

For kids who appreciate the interactive aspect of Bitblöx, they will be all about incorporating other fun family activities! You can plan to decorate the Cool Carton together or make additional ones for the rest of the family that match theirs! Siblings can get in on the fun too, or you can invite friends over and make a group activity! Continue to stack up the fun by creating a Bitblöx themed dessert night! Bitblöx are dessert-inspired, so why not flip it around and make some desserts inspired by your kid’s new favorite fragrance?! For a cold dessert inspired by this fragrance, try a tropical ice cream bar! Vanilla ice cream and fresh fruit toppings (raspberry, passionfruit, apple, etc), as well as caramel sauce. YUM! For a warm dessert inspired by this fragrance, try a rhubarb and apple cake with homemade caramel sauce … or try a freshly dipped caramelized, candied apple!  

 

Creating Lasting Memories With Bitblöx 

Crafting a crayon holder or making fragrance-inspired desserts may seem silly at face value to some… but I want you to think back to your childhood and consider the memories that have the strongest emotional connection for you. They likely have a scent component attached to them; maybe it was spending time with your grandmother, or working in the garden with your father, or hugging your favorite cousin… but if you close your eyes… can you smell any of those memories? I would be willing to bet that there are at least a few parts of your childhood that you can vividly smell.  

The best part about an interactive product like Bitblöx is the ability for someone – a sibling, a friend, or a caregiver – to be able to create an amazing memory with a really cool kid. To form a bond. Create a connection.  Centered around a fragrance.  
 

Bitblöx is a unique fragrance in that it has the opportunity for multiple memories to be made; it is interactive in the construction of its bottle (although it is not a toy per se, it is stackable and fun!), it has a reusable carton, and it has given us the opportunity to be inspired to create delicious desserts and dine together. Enjoy all of these opportunities for connection and inspiration!  

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