You-Bloom: The inspiring new fragrance!
Allow your personality and plants to blossom.
By Nicole White
JAFRA has been spreading joy and beauty professionally since 1956, and their newest fragrance allows you to become an active participant in doing the same! Certain design features have been thoughtfully inspired by nature; and every note of this new fragrance has been delicately placed to compose a sweet symphony of feminine floral fragrance. Joyfulness and beauty are all around you; how can you indulge in self-care while bringing the bright blooms of spring into your home? Introducing
JAFRA You Bloom!
April 12, 2022
The Inspiration Behind the Bloom
JAFRA You Bloom is inspired by the journey of a flower from bud to full bloom and beyond! You Bloom’s connection to nature is expressed from “head to toe” starting with the cap’s earthy hue, warm natural-like texture, and artisanal design. The journey of the flower continues in the design of the bottle; a lovely botanical print is emblazoned around the bottle. The free-hand floral illustration draws you in to the story of You Bloom. The floral design is mirrored from the bottle on the exterior sleeve as well. In addition, the outer packaging sleeve is made from 95% recycled paper, with no cellophane used in the packaging.
The bottle concept for JAFRA You Bloom was selected from a glass design contest for university students in Mexico City. The contest encouraged innovation and creativity, while promoting professional development.
Grow Your Own Garden
Perhaps the best part of the packaging (other than the amazing pen-and-ink style illustration on the front that makes me want to whip out my markers) are the instructions on how to use your hexagonal cartons to grow your own garden. This feature also makes JAFRA’s You Bloom an amazing multi-purpose gifting opportunity for many occasions.
When you open your You Bloom fragrance, set aside and save your paper cartons. You will need to purchase seeds of your choice and some potting soil.
Using these cartons to begin your seed’s life indoors is especially great for starting your garden in winter, or allowing your kids to learn about growing, too! Since the cartons are lightweight, they are easy for kids or grandparents to help with, making it a great family activity as well.
- Fill the cartons with potting soil, leaving about half an inch at the top.
- Poke a hole in the center for your seed (pay attention to the seed packet you purchase as some seeds may need to be planted deeper or shallower), then cover seed and water.
- Be sure to give your seed water and sunlight according to their individual instructions.
- Once your seed has germinated and grown large enough, you can consider planting your carton inside another larger pot or in your garden outside.
- The carton is made from recycled paper and is biodegradable so it will break down over time.
Gifting You Bloom
JAFRA You Bloom is the ideal fragrance for a myriad of women in your life:
How to gift JAFRA You Bloom:
- The floral-enthusiast: If spring florals are her passion, then JAFRA You Bloom will make her world go around! She will love the cartons that she can use to plant new flowers in her garden, and the floral story of inspiration! With Earth Day coming up on the 22nd, this is the perfect “thinking of you” gift for a friend.
- The art-enthusiast: If art sets her heart ablaze, JAFRA You Bloom is the way to color her world. The beautiful pen and ink design on the packaging mirrors the hand-drawn florals on the bottle that bear the vibrant pink and orange hues. Your gift recipient will also love that the bottle was designed through a competition of university students in Mexico, fostering additional creativity and innovation.
- The family woman: If family floats her boat, JAFRA You Bloom is the way to add some wind to her sails! The ability to repurpose the carton of her floral fragrance into a family activity will add another level of happiness to this already heartfelt and lovely present.
- The gardener: If botanicals are her bag, JAFRA You Bloom will blow her mind. There are hand-drawn florals on the packaging and the bottle, the fragrance and the packaging are inspired by the journey of a flower from seed to bloom and beyond… and she can use the cartons to plant a new bloom for her garden!
- You: If you went to work this week, cleaned the house, took care of the kids, or maybe you just found the energy to get out of bed…you have worked hard, and you deserve it; Treat yourself! It sounds like it might be time to gift yourself JAFRA You Bloom, too! This feminine floral fragrance will lift your spirits and allow possibilities to blossom and flourish.
Feminine Floral Fragrance
- In a beautiful gift bag, with a small package of potting soil, and a package of seeds of your choosing – the perfect, complete gift!
- If you want to make a gift experience, you can create a complete gardening toolkit to pair with the gift set above. Add in a small trowel, pair of gardening gloves, and small watering can. If you are gifting to someone that falls into the “family woman” category (or even your own Mom), you could even include a “mommy and me” set!
- As-is, all by itself. I mean, have you seen the packaging and bottle? It’s pretty perfect.
Floral Fruity Green
Feel the beauty of nature in bloom with top notes of modern rose Damascena petals. The rose Damascena petals blend with other floral notes including ylang, orange flower absolute, and jasmine absolute. As the florals gently fade, the heart of the fragrance will come through and you will be met with a bright and beautiful world spiced with turmeric root. The vibrant turmeric root is combined with a medley of French burgundy, black currant, pink pepper, and violet leaf absolute. As the heart notes linger through the life of this floral and fruity fragrance, feeding its warm and spiced spirit, the base notes will begin to shine through. Stay grounded with the earthy elegance of oakwood absolute. The oakwood is joined by cedarwood, orris absolute, and vetiver.
Let your spirit bloom with this spring-inspired feminine floral scent. Perfect for those who are inspired by spring and intrigued by the journey of flowers. Earthy. Joyful. Inspiring. This fragrance will evoke a joyful appreciation of nature, ground you in the knowledge that you can blossom, and encourage new growth.
Celebrate the Beauty of Nature
Nature blooms all around you, and JAFRA You Bloom is a glorious celebration of spring! As the contemporary rose Damascene petals unfold amid a profusion of fresh greenery, bright turmeric root makes its presence known in the earthy oakwood to capture the full wonder of spring. The bottle is made from 20% post-consumer recycled glass
You Bloom Giveaways
Free is probably my second favorite F-word. (My most favorite is fragrance, of course! 😉) This month you will have TWO amazing opportunities to win your very own You Bloom from JAFRA. Make sure that you like and follow them on Facebook and Instagram… and then go enter the Giveaways so that you, too, can blossom and bloom with JAFRA’s You Bloom!