The Skinny on Skin Fasting

An insider’s take on the most-talked-about skin care trend

IT’S A NEW DETOX DIET…FOR YOUR FACE?!?!
 
Keto, Paleo, Green Juice, Whole30…every new diet promises miracles. But, the latest trend is different in one way. Dubbed Skin Fasting, it’s a detox diet for your face, not your body. Instead of giving up gluten or carbs, you forgo your regular skin care ritual for a week or more. The fast is said to help with pores and uneven texture, revealing a glowing complexion. As a loyal user of JAFRA royal jelly and anti-aging products, I wanted to find out more.
 
THE PUSH TO PART WAYS WITH YOUR PRODUCTS
 
Based on a Japanese concept, the Skin Fasting trend is creating a buzz around the world. It claims that regular use of products disrupts natural processes that regulate moisture balance and remove impurities. Skin Fasting tutorials suggest taking a break from masking, exfoliating and even basics such as cleansers and sunscreen. What’s left is just a quick rinse with warm water.
 
WHY SCIENCE SAYS “NO” TO A TOTAL SKIN CARE PURGE
 
Beauty experts, including both estheticians and my mom, have long agreed about the importance of daily skin care. And, with years of experience in the industry, I have serious doubts about going product-free. For a chemist’s point of view, I asked Dr. Hongjie Cao, JAFRA’s Chief Scientific Officer, to weigh in.
 
 “Skin requires cleansing to remove impurities, dirt and oil; and moisturizing to maintain hydration and help skin barrier function,” explained Dr. Cao. She also warned that damage from the environment is inevitable without precautions. “Damage from the sun has been proven to contribute to skin aging. Going without SPF products for a whole week greatly increases your risk of UV damage.”
 
STILL WANT TO TRY THE SKIN FASTING TREND?
 
In light of Dr. Cao’s input, it’s clear that good skin care habits are essential. But, a modified version of fasting can help solve two common issues. Here’s how to make Skin Fasting work for you:
 
• SKIN IRRITATION
If your skin shows signs of sensitivity, redness or breakouts, it may be having a reaction with a product. Try one day of total Skin Fasting. Then, re-introduce one product per day. You’ll be able to identify the culprit and your JAFRA Independent Consultant can help you find the right replacement.
 
• SKIN CARE OVERLOAD
Is your bathroom vanity crowded with a dizzying array of bottles and jars? It could be time to simplify your skin care routine. Try eliminating a step (or two) or using specialized treatments on alternate days.
 
Wendy directs the global product development and strategic marketing for JAFRA Skin Care and Toiletries. With a proven record of leading top brands in the beauty industry, she brings a wealth of expertise and experience to the role.

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