NEW! JAFRA WE
What does empowerment smell like?
By Elsa Delgado
JAFRA We is our new fragrance that celebrates unstoppable women. On an emotional level, it’s a statement of inclusivity and empowerment. On an olfactive (that’s a fancy word for scent) level, JAFRA WE is a stunning display of contrasts — luminous and fresh, feminine and fearless. As Director of JAFRA Worldwide Marketing for Fragrance, I’m thrilled to take you on a journey to discover the olfactive personality of this inspiring scent.
April 01, 2021
WELCOME TO THE FAMILY!
JAFRA We falls into the fragrance family of Fruity Floral Musk. It is composed primarily of fruit in the top notes, florals at the heart and musk notes at the bottom. But, the final — and most important ingredient — is you! When you spray it on your skin, it takes on a unique, personal character.
TOP NOTE: A BURST OF VELVETY PEACH
Feel empowered by a luminous burst of Velvety Peach, Italian Mandarin and Juicy Bergamot spiced with Pepper Berry.
The top note is what you perceive first. JAFRA We opens with a mix of fresh-picked fruits and zesty citrus, balanced with bright pepper. Sparkling above it all is Velvety Peach. You may notice its sweet juiciness, sun-ripened warmth or velvety texture – like the fuzzy feel of peach skin. It brings all of these subtle nuances to JAFRA We.
MID NOTE: A HEART OF ROSE DAMASK
Celebrate authentic femininity with modern Rose Damask mixed with Muguet, Iris and Creamy Jasmine.
The heart defines the fragrance’s character. In JAFRA We, the heart unfolds with an ultra-feminine explosion of flowers. Rose Damask is the star of this bouquet, a modern take on a classic symbol of femininity. It has an intoxicating scent that is sometimes described as spicy or sensual, sweet or musky. In perfumery, Rose Damask is considered the Queen of Flowers.
BASE NOTE: A TRAIL OF WHITE WOODS
Inspire fearless confidence with warm White Woods grounded in Golden Amber, Satin Musk and Vanilla.
Base notes are revealed as the fragrance dries on your skin. They linger longest and create a lasting impression. As JAFRA We dries down, it wraps your senses with a warm embrace that radiates confidence. White Woods stand out as a striking declaration of inner strength. Think of a crisp, clean, cedar-lined closet. Or imagine striding through a towering forest, feeling like you can take on the world!
With fragrance, words can only convey so much. The best way to experience JAFRA We is by wearing it on your skin. On behalf of everyone at JAFRA, we welcome you into our community of fearless women and hope you love JAFRA We!