Go Nuud this Summer!
A modern fragrance for him, for her, for them, for all of us.
By Nicole White
From the time we’re born we’re asked to check boxes, fill in bubbles, and circle answers.
July 15, 2021
Choose one. Define yourself.
...But what if we didn't have to?
JAFRA asked the same question and explored the idea of masculine, feminine, and unisex. From this exploration came Nuud, an iconic, modern fragrance for him, for her, for them, for all of us. This unique unisex fragrance allows you to express your authentic self with notes of sheer bergamot, dark vanilla bean, and velvety woods. The top notes are a light and citrusy burst, leading into a heart of warm, dark vanilla, which then gives way to the earthy and oriental velvety woods.
If you find that floral blends are too sweet or perhaps too feminine, you may find that Nuud provides just the right amount of sweetness balanced with warmth. If you’ve been drawn to traditionally masculine scents but always felt that they were too spiced or came on too strong, then you may find that Nuud is the perfect combination of strength and softness.
This fragrance blends the brightness of citrus fruits with the warmth of woods to create a comforting, relaxing, and inclusive scent that truly fits a broad spectrum of individuals. Transcend the boundaries of gendered fragrance and enjoy a scent that suits you, exactly as you are. Inclusivity offered in a fragrance can be rare, but JAFRA has managed to create a combination of beautiful notes that does not presume a specific gender or identity. When asked about the difficulties of creating a fragrance that appealed to the masses, Pascal, the perfumer behind Nuud said, "fragrance is a story... and it is telling a story of unity."
Nuud by JAFRA reminds us that our similarities are deep. When we are stripped of the social constructs that confine and define us, we are the same. You know who you are, and that's all that matters.
So... are you ready to shed the labels and go Nuud?