Beauty Defined: The Beauty Blender

The super cute makeup accessory that changed the foundation game

If you’ve been into makeup at all in the past decade, you probably know what a Beautyblender is. These adorable egg-shaped applicators brought a new kind of coverage to the table in 2007. It took the beauty world by storm and has been the recipient of Allure Magazine’s Best of Beauty award seven times. Learn a little bit more about why this foundation sensation is worth every bit of the hoopla.

Behind the Blender
When Rea Ann Silva created the revolutionary Beautyblender, she just wanted to find a way to make makeup look good on high-definition television. She had applied makeup on sets for years and came up with the idea for Beautyblender in a special-effects makeup class while discussing cutting sponges as part of an application technique. Silva says the idea popped into her head like a lightbulb turning on. “I was totally enraptured and I thought, ‘Oh my god, this could be it.’”
 
Fun fact: Tracee Ellis Ross and her perfectly poreless look played a part in bringing this fantastic invention to the rest of the world. Silva tested her first Beautyblender prototype while working as a makeup artist on the set of Girlfriends, a show Ross starred in before Black-ish.


Why it’s Different
Unlike traditional makeup sponges, the Beautyblender is hydrophilic, which means it's designed to absorb water. Before Beautyblender, most makeup sponges were designed to repel moisture, the idea being that you’d lose product in the sponge otherwise. If you wet the Beautyblender first, which you should, it soaks up the water instead, so there’s no room left in it to absorb your foundation.
 

How to Use It
The Beautyblender is more versatile than you may think. For starters, it isn’t just for liquid formulas; it can make power products look flawless, too. Brushes simply sweep powder-based products around your face, as opposed to evenly blending them. Applying powder products with a Beautyblender lets you target which areas of your face need more coverage and less shine.

The most effective application technique for the Beautyblender is to lightly tap or dab the product onto your face instead of sweeping or dragging it. It was designed to refresh your look throughout the day by re-blending your existing makeup instead of reapplying. That way, you avoid the possibility of product caking up and potentially clogging your pores. You can also remove makeup mistakes instead of starting all over by dragging a dry Beautyblender across the mishap; it works like an eraser! It’s also great for applying bronzer, sunscreen and even serums and other skincare products. As a standard rule, wash your Beautyblender every few uses with a gentle cleanser. 
JAFRA Cosmetics is one of the world’s leading manufacturers of beauty products, offering a complete range of skin care, fragrance, color cosmetics and toiletries. JAFRA creates beauty products and business opportunities that cater to all that women need, allowing them to explore, discover, reinvent and reveal their true potential. With the slogan “freedom to be you,” JAFRA celebrates the unique spirit within every woman, and all the things that make her imperfectly perfect and individually beautiful. Sixty years after its birth, with more than 550,000 independent Consultants and operations in 18 countries worldwide, JAFRA’s mission continues to be transforming the lives of millions of women around the world.

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