THE CLEAR SMART RITUAL

Stick to this skin care routine!

Backed by cutting-edge science, Clear Smart delivers results from the first use: all-day oil control, improved skin texture and visible reduction in the size of pimples*. The benefits get even better over time. But, a real secret to success is sticking to your skin care routine, day after day. Clear Smart makes it easy with a simple 4-Step Ritual.
 
STEP 1: CLEANSE & TONE (AM & PM)
Wash your face with Clear Smart Clarifying Cleansing Foam, morning and night. The oil-free exfoliating foam cleanser instantly unclogs and purifies pores. It whisks away makeup, grime and excess oil. Skin feels clean, soft and comfortable – not dry or tight like it might with other acne cleansers.
 
After cleansing, apply Clear Smart Clear Complexion Toner with a clean cotton pad. The refreshing formula works in three ways to clarify skin:  sweeps away last traces of pore-clogging makeup and oil; exfoliates with salicylic acid to fight acne bacteria; and supports a balanced microbiome with black bee honey ferment.
 
STEP 2: TARGET BLEMISHES (AM & PM)
Apply a thin layer of Clear Smart Blemish Spot Treatment to affected areas morning and night. Soothing bisabolol helps comfort skin, and antioxidant meadowsweet helps stimulate skin’s natural defenses. The invisible-finish formula works deep within pores to visibly reduce redness and shrink pimples in as little as four hours*. It also helps reduce the number of blemishes and prevent new ones from forming.
 
STEP 3: HYDRATE & CLEAR (AM & PM)
Think oily, acne-prone skin doesn’t need a moisturizer? Think again! Hydration, morning and night, is essential for all skin types. If skin becomes dry, it will produce more oil. Clear Smart Clear Pore Hydrator is an oil-free hydrator and anti-blemish treatment in one. It delivers instant soothing hydration, helps clear blackheads and helps prevent new blemishes. It’s also proven to control shine all day*.
 
STEP 4: PROTECT & MATTIFY (AM ONLY)
There’s a myth that sunlight is good for blemish-prone skin. In fact, all types of skin need protection from damaging UV rays. Clear Smart Shine Control Sunscreen provides broad spectrum SPF 25 protection without greasiness or clogged pores. It eliminates shine; protects against UV and pollution; and cools skin with a fresh sensation after application. With an oil-free formula and invisible matte finish, it’s ideal for daily use.
 
*Independent consumer test result in U.S. and Mexico.
**Participants after 4 weeks of twice daily use with complete Clear Smart ritual. Testimonials shown are from real users of JAFRA ROYAL Clear Smart, with authentic experiences. They were remunerated for their time and expenses in telling their story.

THE JAFRA REPORT

Our Product Innovation Process & JAFRA Beauty Superstars

Have you ever wondered how new JAFRA beauty products are created? As Vice President of Worldwide Marketing and Product Development for JAFRA, I lead the process every step of the way. It’s a complex, exciting and rewarding adventure that I’m honored to share with you.
 
TREND HUNTING
Our first order of business is identifying current and future trends. What will be the next big ideas in style, cosmetics, or pop culture? And how will they fit into our beauty portfolio? When we’ve answered these questions, we develop strategies for turning the trend concepts into new makeup, skin care and fragrances that will appeal to our JAFRA customers.
 
TESTING TESTING…1,2,3
The next phase takes us to the laboratory to collaborate with JAFRA’s Research & Development Team. After sampling multiple versions of each product, we provide feedback to our chemists and formulators. We work together to ensure that our final formula is the highest quality and effective for all skin types, skin tones and olfactive preferences.
 
PREPARE TO LAUNCH
In the last few months, we’ve introduced new innovations that make me especially proud. Plus, our new arrivals for brows, eyes and face work great with a mask or bandana.
 
JAFRA Beauty Brow Powder Duo
I adore a bold brow, and this two-shade mirrored compact makes it easy to achieve. The ultra-pigmented powders blend easily so you can create a custom color or add highlights and lowlights for a full ombré effect.
TRY THIS: Start by filling sparse areas with short, light strokes for natural-looking texture. Keep building to achieve your ideal level of intensity.
 
JAFRA Beauty Micro Brow Pencil
With beauty salons closed in many parts of the world, this long-wear brow pencil saves the day. The ultra-precise tip, custom grip and spoolie brush provide effortless control for an at-home microbladed look.
TRY THIS: Create your dream brow shape with long, horizontal strokes along the base of brows. Fill with short upward strokes, then blend with the spoolie.
 
JAFRA Beauty Duo Eyeliner
When a mask is hiding my smile, I like to make my eyes look extra bright, wide-awake and defined. With white on one end and black on the other, this double-ended pencil has become my go-to.
TRY THIS: Use black along upper and lower lash lines for flawless definition. Then, add white at inside corners and waterline for instant brightness.

CLEAR SKIN STARTS HERE

Outsmart Acne with New JAFRA ROYAL Clear Smart

Did you know? More than 50% of women suffer from blemishes and breakouts at some time in their adult lives. That’s why we wanted to create an acne skin care ritual that would work for all ages, from teen to adult. New JAFRA ROYAL Clear Smart is our holistic solution for men and women of all ages, skin types and ethnicities. Powered by JAFRA’s exclusive Royal Jelly RJX, Black Bee Honey Ferment and Salicylic Acid, Clear Smart works with the skin’s microbiome for visibly clearer skin—in just 7 days.*
 
CLEAR SMART 4-WEEK CHALLENGE
In developing this ritual, we invited real people with acne to try Clear Smart for 4 weeks. The results were astonishing—After using Clear Smart, participants saw fewer pimples and blackheads. Their skin looked clearer, smoother and healthier.
 
BALANCING SKIN’S MICROBIOME
Clear Smart helps treat and prevent blemishes, gently, and it starts by balancing the skin’s microbiome. The microbiome is the skin’s natural ecosystem of bacteria that helps it stay calm and clear. When the microbiome falls out of balance, “bad” bacteria overwhelm “good” bacteria. This can lead to breakouts.
 
WHERE DO PIMPLES COME FROM?
Pimples are caused by multiple factors. The process begins when sebaceous glands produce excess oil. The oil mixes with dead skin cells, creating a pore-clogging plug. Trapped in the pore, acne bacteria feeds on the oil, multiplies and causes the pore to swell. The result? A red, swollen blemish on the skin.
 
BANISHING OIL & BACTERIA
Disrupting the oil-bacteria-pimple cycle is key to controlling breakouts. So, we created Clear Smart to treat all the causes of acne at the same time. It unblocks pores, eliminates excess oil, fights bacteria, and restores a balanced microbiome. It also hydrates to help keep skin clear and prevent side effects, such as peeling or redness. After 4 weeks, 100% agreed that it was gentle and effective.*
 
THE HERO INGREDIENTS
Clear Smart is fragrance-free and formulated to be extra gentle on sensitive, acne-prone skin.
• Royal Jelly RJX - our exclusive technology that multiplies the power of nature’s royal jelly
• Black Bee Honey Ferment - helps restore and maintain a balanced microbiome
• Salicylic Acid - blemish-busting superhero unclogs pores and helps prevent future breakouts
• Niacinamide – wonder vitamin B3 reduces excess oil and visibly shrinks blemishes
• Meadowsweet – rich in antioxidant phenolic acid, helps with sebum
• Bisabolol – ultra-pure biotech extract intensely soothes and comforts skin

*Independent consumer test result in U.S. and Mexico.
 

LIPSTICK LOVE!

The Emotional Power of Lipstick

Happy National Lipstick Day! As Vice President of Worldwide Marketing and Product Development for JAFRA, I am often asked about my favorite products. Of course, I love all our products, but lipstick has magic and deserves to be celebrated. Lips are all about communication. We use them to debate big ideas, kiss babies, sing, smile and say “I love you.” And, lipstick takes self-expression to the next level.
 
Lipstick may not be the first thing that comes to mind when part of your daily routine is donning a mask. But it’s important, especially right now, to do things that make you feel good. For me, that’s wearing lipstick! It wakes me up in the morning, helps me feel polished on a video chat and looks great for a no-filter selfie. Plus, lipstick gives you a reason to smile when you take off your mask.
 
Looking through the rainbow of lip colors in my makeup bag, I feel incredibly empowered. Every shade is packed with emotional possibility. Bold reds resonate with passion and smolder with seductiveness. Soft pinks evoke sweetness, innocence and friendship. Bright berry shades feel spontaneous and fun-loving, while rich plum tones bring an element of mystery.
 
At JAFRA, we LOVE lipstick. This month, we’re showing our love with a limited edition of our ultra-creamy, best-selling JAFRA Beauty Full Coverage Lipstick. With a special embossed bullet and two new swoon-worthy shades, our iconic “Love & Kisses” lipstick loves you back with an irresistible message: LOVE!
 
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Scarlet
A trendy take on classic red. For me, it conveys charisma, creativity and daring. Wear Scarlet at your next video call for an invincible vibe that keep your colleagues glued to every word.
 
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Dark Toffee
A tempting shade of rich, chocolate brown. This earthy hue is sensual and unexpected. Dark Toffee adds sun-kissed warmth to your face, while helping you feel calm and grounded. It’s the ideal shade to kick-start a long weekend at home with your family.
 
Above all, our LOVE-embossed lipstick reminds us that beauty is fun! It’s about playing with color and there are absolutely no rules. Everyone should feel empowered to wear even the boldest, brightest lip look — for virtual meetings, date nights at home or a mood-boosting bit of self-care, just because. JAFRA beauties, I hope you will treat yourself to some positive vibes and a swipe of uplifting lip color!
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