Eau d’Arômes Sunshine makes headlines!

Our newest fragrance is sparking joy

 
In just a few weeks, Eau d’Arômes Sunshine has stolen the hearts of media outlets, influencers and customers. Imagine a scent with notes of Italian lemon, wrapped with sunflowers, blended with warm driftwood. It is pure joy bottled up in a radiant sun ray yellow package. Makes you want to see for yourself, doesn’t it? Here is what top beauty editors and bloggers have to say about this fragrance:
 
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Allure
“If Jafra had made the bottle of Eau d'Arômes Sunshine any color other than yellow, it simply wouldn't have made sense. Its two most prevalent and day-brightening notes, Italian lemon and sunflower, are basically icons of the color, so before you even spray it, you know you're getting a truly cheerful scent experience. You could say Jafra attempted to bottle sunshine and totally succeeded.” - by Marci Robin


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Honestly Jamie
“The new JAFRA Eau d’Arômes Sunshine Fragrance is bright, light-hearted and, quite honestly, blissful to smell.  Also, it’s got a splash of citrus to it and a mix of fresh Italian lemon (top note). It also has a vibrant sunflower (mid note) wrapped in the lingering warmth of driftwood (bottom note).  For me, it’s just the epitome of summer. Also, given the year that we’ve all had, I thought we could all use a nice boost of sunshine, right?”
-Jamie Stone


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The Glitter Guide
“My mom used to wear a perfume when I was younger that doesn’t exist anymore, but it reminded me of being in a field of sunflowers. This new fragrance from JAFRA reminds me of that same feeling. It’s a spark of pure joy in a bottle. It’s a bright, light fragrant mix of Italian lemon, vibrant sunflowers and soft driftwood which just leaves you feeling drenched in sunshine. I will be gifting myself a bottle for Mother’s Day!” – Samantha


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@labeautygirly07
“This Sunshine perfume smells soo good. I’ve been wearing it every day since it arrived.
Now how cute is this Dwarf Sunflower planter. I can’t wait for it to grow so I can show you guys. I love plants, so this was a great gift. The lipstick is called Rose Nouveau and it’s the perfect nude pink. Looks a little brighter here because of the lights but trust me it’s more muted. Go check out Jafra it’s been my number one favorite since I was a child.” - Jennifer
 

Eau d’Arômes Sunshine

A Spark of Fragrant Joy!

If you’ve already discovered the world of Eau d’Arômes then you may have to make room on the shelf for a new favorite scent. This classic collection, whose name means ‘aromatic waters’ in French, has a vibrant and joyful new fragrance; Eau d’Arômes Sunshine. Adding brightness to an already complex and captivating line of sensorial journeys is not easy... but somehow JAFRA has managed to do it (again!). 
 
Eau d’Arômes Sunshine welcomes you with a splash of fresh Italian lemon - zesty citrus, awakening your senses. Blissful contentment continues with mid-notes of vibrant sunflowers, bathing your skin in golden light. Your olfactory journey is brought to a close as you are wrapped in the warmth of lingering driftwood. A pure spark of joy.
 
The fragrance is best articulated in the Allure.com article 29 Best Summer Fragrances for Any Occasion, by Contributing Editor, Marci Robin: “If Jafra had made the bottle of Eau d'Arômes Sunshine any color other than yellow, it simply wouldn't have made sense. Its two most prevalent and day-brightening notes, Italian lemon and sunflower, are basically icons of the color, so before you even spray it, you know you're getting a truly cheerful scent experience. You could say Jafra attempted to bottle sunshine and totally succeeded.”
 
Sunshine is a floral and fruity citrus fragrance that creates a dazzling mix of freshness and warmth.  An ideal signature scent, this fragrance is bright, light-hearted, and fresh. Revel in the simple pleasures of natural beauty. Focus on blissful contentment. Smile at everyone you meet. Open your heart to the beauty around you. Spritz Sunshine.
 
Tips to make your fragrance last longer:
  1. Start with freshly showered skin
  2. Apply Eau d’Arômes Body Lotion as a base
  3. Spray matching fragrance onto wrists, neck, inside elbows and behind ears
  4. Keep your fragrance in the fridge for an added burst of summer freshness in a chilled spritz
 

Reef-friendly sunscreen!

Protect your skin and Coral Reefs

Before being introduced to JAFRA, I genuinely thought that going to the beach was the only time I needed to wear sunscreen. Here’s the thing though, the beach - and summer - are not the only time that the sun can be harmful to our skin.  It’s also a common misconception that you are protected from the sun on cloudy days - but 40% of rays still make it through cloud cover! Year-round, everyday protection that stays through sea and sweat, is crucial for your skin. Knowing this now, I am always on the lookout for daily-use sunscreen that is gentle on my family's skin as well as the environment we play in. Enter JAFRA’s new Reef-friendly Sun line – It’s all about sun and smart family fun!  
 
JAFRA's commitment to clean beauty is continued in each new product, fewer ingredients, and purposeful inclusions. The JAFRA Sun line is reef-friendly, which means it is free from oxybenzone and octinoxate - two ingredients commonly found in sunscreen that can cause coral reefs distress and make them more susceptible to disease.
 
With tailored options, you can't go wrong choosing your sunscreen from this versatile line. Each product offers SPF 50+ benefits and protects against UVA and UVB rays.  
If your family needs a reliable sunscreen that loves your skin as much you love playing in the sun then JAFRA Sun is a perfect match.
Show us your favorite JAFRA Sun products on social! Tag @jafracosmetics for a chance to be featured.

NEW! JAFRA WE

What does empowerment smell like?

JAFRA We is our new fragrance that celebrates unstoppable women. On an emotional level, it’s a statement of inclusivity and empowerment. On an olfactive (that’s a fancy word for scent) level, JAFRA WE is a stunning display of contrasts — luminous and fresh, feminine and fearless. As Director of JAFRA Worldwide Marketing for Fragrance, I’m thrilled to take you on a journey to discover the olfactive personality of this inspiring scent.
 
WELCOME TO THE FAMILY!
JAFRA We falls into the fragrance family of Fruity Floral Musk. It is composed primarily of fruit in the top notes, florals at the heart and musk notes at the bottom. But, the final — and most important ingredient — is you! When you spray it on your skin, it takes on a unique, personal character.
 
TOP NOTE: A BURST OF VELVETY PEACH
Feel empowered by a luminous burst of Velvety Peach, Italian Mandarin and Juicy Bergamot spiced with Pepper Berry.
 
The top note is what you perceive first. JAFRA We opens with a mix of fresh-picked fruits and zesty citrus, balanced with bright pepper. Sparkling above it all is Velvety Peach. You may notice its sweet juiciness, sun-ripened warmth or velvety texture – like the fuzzy feel of peach skin. It brings all of these subtle nuances to JAFRA We.
 
MID NOTE: A HEART OF ROSE DAMASK
Celebrate authentic femininity with modern Rose Damask mixed with Muguet, Iris and Creamy Jasmine.
 
The heart defines the fragrance’s character. In JAFRA We, the heart unfolds with an ultra-feminine explosion of flowers. Rose Damask is the star of this bouquet, a modern take on a classic symbol of femininity. It has an intoxicating scent that is sometimes described as spicy or sensual, sweet or musky. In perfumery, Rose Damask is considered the Queen of Flowers.
 
BASE NOTE: A TRAIL OF WHITE WOODS
Inspire fearless confidence with warm White Woods grounded in Golden Amber, Satin Musk and Vanilla.
 
Base notes are revealed as the fragrance dries on your skin. They linger longest and create a lasting impression. As JAFRA We dries down, it wraps your senses with a warm embrace that radiates confidence. White Woods stand out as a striking declaration of inner strength. Think of a crisp, clean, cedar-lined closet. Or imagine striding through a towering forest, feeling like you can take on the world!
 
With fragrance, words can only convey so much. The best way to experience JAFRA We is by wearing it on your skin. On behalf of everyone at JAFRA, we welcome you into our community of fearless women and hope you love JAFRA We!
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