Are You Beautiful?

What the Sages Say about the True Essence of Beauty

Poets and philosophers have tried for eons to define what makes a woman beautiful. More recently, doctors and scientists have weighed in. One California plastic surgeon, Stephen Marquardt, M.D., even produced a mathematical formula to describe the perfect female face, calculating its proportions as a series of consistent ratios.
But beauty is more complicated than a set of numbers. We have all met women who by conventional standards (and Dr. Marquardt’s formula) shouldn’t be beautiful, but undeniably are. Some cultures recognize this with a term like jolie laide, which translates literally from French as “pretty-ugly” and is used to describe a woman who is not predictably pretty, but still irresistible.
Let’s see what the wise women (and men) of history have to say on the subject:
Francis Bacon, scientist, philosopher, politician, writer and all-around brilliant 17th century British gentleman
“There is no excellent beauty that hath not some strangeness in the proportion.”
Marie Stopes, early 20th century British scientist, sex-manual author, and early feminist
“You can take no credit for beauty at 16. But if you are beautiful at 60, it will be your soul’s own doing.”
Coco Chanel, 20th century French designer, founder of Chanel
“Beauty begins the moment you decide to be yourself.”
Salma Hayek, contemporary Mexican-American actress and producer
“People often say that ‘beauty is in the eye of the beholder,’ and I say that the most liberating thing about beauty is realizing that you are the beholder. This empowers us to find beauty in places where others have not dared to look, including inside ourselves.”
Lady Gaga, contemporary American singer, songwriter, actress
“You define beauty for yourself, society doesn’t define your beauty. Your spirit and your faith define your beauty.”
Steve Maraboli, contemporary American behavioral scientist, author
“There is nothing more rare, nor more beautiful, than a woman being unapologetically herself; comfortable in her perfect imperfection. To me, that is the true essence of beauty.”
Can any woman be beautiful? The answer is, of course, yes, but it takes that uncommon mix of self-awareness, self-acceptance and self-confidence. Perhaps that is why beauty is a quality more often associated with grown-up women, rather than pretty young girls. 



Everything You Need to Know about Color Correcting Makeup

Blemishes, dark spots, under eye circles… Imperfections happen to the best of us. Luckily, color-correcting concealer means a girl can hide anything if she knows the tricks of the trade. Simply swath the appropriate color over whatever ails your complexion, then apply foundation, and voilà – the flaw is instantly invisible. That said, if the thought of putting green, purple or orange under your makeup scares you, you’re not alone. Fortunately, however, there’s nothing to fear. Here’s your primer, on using color correction concealer.
When it comes to coverage, opposites attract
Color correcting works specifically by counteracting the tone of your imperfection with its opposite cover. So green concealers neutralize the red spots that come with acne, sunburn or rosacea while yellow concealers will hide bruises, veins or under eye circles that fall in the purple family.
Your own skin tone matters
Likewise, certain colors just don’t work together. Orange or salmon colored concealers, for instance, works best with complexions that are olive or darker. Someone with lighter skin would use orange hues to achieve a bronzing effect, as opposed to coverage. Likewise, purple/lavender concealers are useless unless you have yellow undertones. You’ll also want to consider the depth of your color choices. A good guideline: the darker your skin, the deeper the hue.
The tools of the trade
Next up, comes application. In order to prevent the product from looking too thick – or being visible at all – you’ll want to apply and blend using a brush (as opposed to your fingers). Which brings us to your color palette. 
Don’t be afraid to mix it up
Different problems come with different tones, so you can use multiple colors as concealers. It’s not uncommon to use green for your chin or nose (common breakout spots), salmon under the eyes and a liberal application of yellow for an overall brightening effect. Bottom line: you may look like a tribal warrior before you blend the colors and apply your foundation, but that’s just the price of doing beauty battle. Your final result will be flawless!
To find out what JAFRA products would work best for your color correction, check out our Imperfection Corrector as well as our Perfecting Eyeshadow Primers.


Bigger Eyes are Just a Tiny Line Away!

Your Step-by-Step Guide to Tightlining

Tightlining is back, which means bigger, brighter, more vibrant eyes are just a tiny line away… The trick is, in order to cash in on all the exciting effects, you have to really know what you’re doing. But don’t be daunted… This is your tightlining tutorial!
What is tightlining?
Often confused with waterlining (wherein the eyes are lined around the inside on the waterline), to tightline your eyes is to fill in the gaps between your lashes by lining underneath the upper lash line instead of on top of it. This tried and true technique adds depth to your eyes by creating the illusion that your lashes start further back than they do. It also adds volume to your lashes themselves – with or without mascara – by making them appear continuous along your eyelid. Worn alone, the effect of tightlining is mysterious and natural. In other words, your eyes pop but you don’t look like you’re wearing any makeup. Use the tightline as the base for additional eyeliner and/or mascara, however, and the result is high impact drama.
So how do you do it?
First, choose your liner wisely… based on what you’re most comfortable with. Some swear by gels, others by liquids. Few dare with a regular eye pencil (read: the kind that requires sharpening), though others insist that a roll up pencil that glides on will make it easy.
Next, if you’re going gel or liquid, select your utensil. A thin, angled eyeliner brush is best for gel and liquids will be easier with a stiff, felt tip as opposed to a regular brush (which will collapse with pressure).
Now that we’ve got that taken care of, it’s time to apply. Use your non-dominant index finger to lift your eyelid – pulling up from below the brow. This will make your upper lid more accessible. Then, starting on the outside of your eye and working inward, press the liner into lid just beneath your upper eyelashes – but not on your waterline (the pink ridge inside of your eyelid). Continue along until just before you reach the inner corner. You don’t want to go all the way in or it will make your eye appear smaller – the opposite of our desired effect.
Finally, use a Q-tip or sponge to clear up any liner that spills through over your lashes or on the waterline. Then, enjoy the wide-eyed results!

You Glow Girl!

5 Tricks to Fake Glowing Skin

We all know the saying… fake it until you make it! This is especially true when it comes to glowing skin! If you haven’t been able to keep up with your skin care routine… or if work and family has become demanding it might be time to fake your glow. Here are some creative tricks to make everyone think you really did get 8 hours of sleep a night, or yes, you did just return from a tropical vacation!
Buff away dull, tired skin
The first step to radiant skin is to slough off the top layer of dry, dead skin cells that can make your complexion look dull. Start with a gentle exfoliating scrub (look for one with microspheres versus ground nuts or seeds which can be harsh on skin). After exfoliating, use your fingers to give yourself a stimulating massage. Using quick tapping motions, start from your forehead and work your way to your neck.  You will notice the blood start to flow giving you a healthy-looking flush. A bonus- it feels really good too!
Infuse and seal in moisture
Glowing skin means moisturized and nourished skin. Start with a few drops of a hydrating serum; on exfoliated skin, your face will drink it in. Follow with a moisturizing SPF; look for one that is fortified with antioxidants such as Vitamin E or Vitamin C for extra protection against the environment. 
Let your skin breathe
While you might be tempted to cover up your skin with a heavy foundation, this is really the time to use sheer products to perfect your skin. Try a tinted moisturizer or a cc crème to even out your complexion; follow with a creamy concealer under your eyes and any other areas that might need a little love.
Get cheeky
Create a faux flush using a cream blush or bronzer. The easiest way to apply is to smile and use your fingers to dab color onto the apples of your cheeks. Again, using a cream formula will keep that dewy, glowing look without drying the skin.
Perk up your eyes
Finally don’t forget your eyes; bright eyes can make you look like you are glowing from the inside-out. Dab highlighter onto your lids or even on the inner corners of your eyes to look wide-eyed and even brighten your entire face.
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