HAPPY LIPS FOR A HAPPY SUMMER

Celebrating National Lipstick Day!

When you think about your childhood... what is your first memory of lipstick? Is it sneaking into your older sister’s room to play with her make-up while she was in the shower? Was it kindergarten graduation when you had to hold your mouth in that weird AH shape so mom could apply her favorite shade? Or maybe it’s the time your great aunt Hilda came over and kissed you on the cheek fifteen times (because you're SO grown up now), and you had to spend the next 10 minutes trying to wipe it off your face! Whatever it is... I bet it’s memorable!

Makeup firsts, as a right-of-passage, have a way of leaving a lasting impression on our memories and often our hearts. It's for this same reason (aside from their amazing capabilities) that we end up having favorite brands, favorite lines of products, and favorite colorways. Lipstick just happens to be one of the most celebrated and loved products - and for good reason! As far back as 5,000 years ago, Mesopotamian women ground up precious gems and used their dust, combined with oils, to decorate their lips!

National Lipstick Day falls mid-summer and is the perfect excuse to re-evaluate your happy girl summer color palette and pick a new lip color to brighten your summer wardrobe!

Red: Shades in the red family are vibrant and passionate! Many people also associate red with love and happiness within their love life... so whether you’re happily coupled or looking to manifest new love - try Always Fierce Lip Stain

Orange: Shades that fall on the scale between red and yellow are so welcoming! If you need a little extra positivity and energy to kickstart your day, then this is the right color for you - try Kiss ‘n Tell

Bright Pink: Shades of pink have long been lauded by women for their intrinsic confidence building powers and sexiness. JAFRA Beauty Liquid Matte Lipstick in Long Kiss is no different - it is feminine, but strong and ready to take on the day! 

Purple: Shades of purple have always been reserved for the royal family - saved for only the wealthiest and most powerful in the land. This color is luxurious and bold - and is sure to make you feel like a queen. Try JAFRA ROYAL Color's Luxury Lipstick in Haute Berry

As you color your summer with new, bright, happy shades and make new lipstick memories... let your lips do the talking. Cheers to your happy girl summer and National Lipstick Day!

Go Nuud this Summer!

A modern fragrance for him, for her, for them, for all of us.

From the time we’re born we’re asked to check boxes, fill in bubbles, and circle answers.

Choose one. Define yourself.

...But what if we didn't have to?

JAFRA asked the same question and explored the idea of masculine, feminine, and unisex. From this exploration came Nuud, an iconic, modern fragrance for him, for her, for them, for all of us.  This unique unisex fragrance allows you to express your authentic self with notes of sheer bergamot, dark vanilla bean, and velvety woods. The top notes are a light and citrusy burst, leading into a heart of warm, dark vanilla, which then gives way to the earthy and oriental velvety woods.

If you find that floral blends are too sweet or perhaps too feminine, you may find that Nuud provides just the right amount of sweetness balanced with warmth. If you’ve been drawn to traditionally masculine scents but always felt that they were too spiced or came on too strong, then you may find that Nuud is the perfect combination of strength and softness.

This fragrance blends the brightness of citrus fruits with the warmth of woods to create a comforting, relaxing, and inclusive scent that truly fits a broad spectrum of individuals. Transcend the boundaries of gendered fragrance and enjoy a scent that suits you, exactly as you are. Inclusivity offered in a fragrance can be rare, but JAFRA has managed to create a combination of beautiful notes that does not presume a specific gender or identity. When asked about the difficulties of creating a fragrance that appealed to the masses, Pascal, the perfumer behind Nuud said, "fragrance is a story... and it is telling a story of unity."

Nuud by JAFRA reminds us that our similarities are deep. When we are stripped of the social constructs that confine and define us, we are the same. You know who you are, and that's all that matters.
So... are you ready to shed the labels and go Nuud?

Eau d’Arômes Sunshine makes headlines!

Our newest fragrance is sparking joy

 
In just a few weeks, Eau d’Arômes Sunshine has stolen the hearts of media outlets, influencers and customers. Imagine a scent with notes of Italian lemon, wrapped with sunflowers, blended with warm driftwood. It is pure joy bottled up in a radiant sun ray yellow package. Makes you want to see for yourself, doesn’t it? Here is what top beauty editors and bloggers have to say about this fragrance:
 
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Allure
“If Jafra had made the bottle of Eau d'Arômes Sunshine any color other than yellow, it simply wouldn't have made sense. Its two most prevalent and day-brightening notes, Italian lemon and sunflower, are basically icons of the color, so before you even spray it, you know you're getting a truly cheerful scent experience. You could say Jafra attempted to bottle sunshine and totally succeeded.” - by Marci Robin


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Honestly Jamie
“The new JAFRA Eau d’Arômes Sunshine Fragrance is bright, light-hearted and, quite honestly, blissful to smell.  Also, it’s got a splash of citrus to it and a mix of fresh Italian lemon (top note). It also has a vibrant sunflower (mid note) wrapped in the lingering warmth of driftwood (bottom note).  For me, it’s just the epitome of summer. Also, given the year that we’ve all had, I thought we could all use a nice boost of sunshine, right?”
-Jamie Stone


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The Glitter Guide
“My mom used to wear a perfume when I was younger that doesn’t exist anymore, but it reminded me of being in a field of sunflowers. This new fragrance from JAFRA reminds me of that same feeling. It’s a spark of pure joy in a bottle. It’s a bright, light fragrant mix of Italian lemon, vibrant sunflowers and soft driftwood which just leaves you feeling drenched in sunshine. I will be gifting myself a bottle for Mother’s Day!” – Samantha


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@labeautygirly07
“This Sunshine perfume smells soo good. I’ve been wearing it every day since it arrived.
Now how cute is this Dwarf Sunflower planter. I can’t wait for it to grow so I can show you guys. I love plants, so this was a great gift. The lipstick is called Rose Nouveau and it’s the perfect nude pink. Looks a little brighter here because of the lights but trust me it’s more muted. Go check out Jafra it’s been my number one favorite since I was a child.” - Jennifer
 

Eau d’Arômes Sunshine

A Spark of Fragrant Joy!

If you’ve already discovered the world of Eau d’Arômes then you may have to make room on the shelf for a new favorite scent. This classic collection, whose name means ‘aromatic waters’ in French, has a vibrant and joyful new fragrance; Eau d’Arômes Sunshine. Adding brightness to an already complex and captivating line of sensorial journeys is not easy... but somehow JAFRA has managed to do it (again!). 
 
Eau d’Arômes Sunshine welcomes you with a splash of fresh Italian lemon - zesty citrus, awakening your senses. Blissful contentment continues with mid-notes of vibrant sunflowers, bathing your skin in golden light. Your olfactory journey is brought to a close as you are wrapped in the warmth of lingering driftwood. A pure spark of joy.
 
The fragrance is best articulated in the Allure.com article 29 Best Summer Fragrances for Any Occasion, by Contributing Editor, Marci Robin: “If Jafra had made the bottle of Eau d'Arômes Sunshine any color other than yellow, it simply wouldn't have made sense. Its two most prevalent and day-brightening notes, Italian lemon and sunflower, are basically icons of the color, so before you even spray it, you know you're getting a truly cheerful scent experience. You could say Jafra attempted to bottle sunshine and totally succeeded.”
 
Sunshine is a floral and fruity citrus fragrance that creates a dazzling mix of freshness and warmth.  An ideal signature scent, this fragrance is bright, light-hearted, and fresh. Revel in the simple pleasures of natural beauty. Focus on blissful contentment. Smile at everyone you meet. Open your heart to the beauty around you. Spritz Sunshine.
 
Tips to make your fragrance last longer:
  1. Start with freshly showered skin
  2. Apply Eau d’Arômes Body Lotion as a base
  3. Spray matching fragrance onto wrists, neck, inside elbows and behind ears
  4. Keep your fragrance in the fridge for an added burst of summer freshness in a chilled spritz
 
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