It’s Summer! Gather your poolside makeup essentials!

Waterproof essentials to make your poolside look, your GOOD side.

Hello Summer! The temperature is warming up, the sun is shining, and pools and beaches everywhere are opening for the season. If you’re an organization guru, you may have already swapped your winter sweaters for your summer swimsuits… while others of us may live in organized chaos of year-round wardrobes. Just as with clothing, some makeup transitions better to poolside wear than others. It’s time to find a makeup look that doesn’t run (after all, you know how much lifeguards hate running on the pool deck). Thankfully, JAFRA’s magical makeup is here to float you some ideas that will make looking put-together a breeze!  

Look The Part: Poolside 

They say the eyes are the windows to our souls, and general eye contact is one of the most important ways we make a first impression. When it comes to waterproof eye makeup, it is best to keep it simple with a few great waterproof staples that will help you avoid smudge and raccoon eyes. These items are perfect for a minimalist and natural look and will fit in a compact bag that you can keep in your pool or beach bag, purse, or even in your car. They make it easy to look put-together any time and maintain your look through all your playtime in the water – and even if you choose to work out and sweat at the gym or get involved in some beach volleyball!   

JAFRA’s waterproof mascara options are one of my go-to minimal makeup items; when I only have time to do a “quick face” before walking out the door, this is one of the few makeup steps I do. JAFRA Lash Stretching Mascara stretches your lashes to new lengths – lengthening, lifting, thickening, and curling. Another great choice – and my personal favorite - is JAFRA High-Definition Waterproof Mascara that offers longer, fuller, more fabulous lashes. 

Set It and Forget It 

No, we’re not cooking a rotisserie chicken (anyone else immediately have some late-night television flashbacks? Ha-ha!), but I do want you to remember to “set” yourself – and your makeup! – up for success so that you can forget about touch ups and raccoon eyes. JAFRA Beauty Makeup Setting Spray is a multitasking and hydrating spray that will lock your makeup in place! Coconut water and glacier water deliver a burst of antioxidant-rich moisture to soothe and refresh skin while prolonging the life of your look. Setting spray is an essential part of any summer look, or pool & beach makeup bag!  

JAFRA Makeup Setting Spray is a lifesaver any time that you have a long day ahead of you. Whether you will be heading toward water or not, I recommend reaching for this if you know that you need a little extra help to make sure your makeup stays put for an extended period of time (i.e. an extra long day at work, events throughout the day, a long day in the sun, etc.).  

A Sunshine Boost 

The summer sun is a welcome arrival after the cold, dark winter… but we also need to remember to protect our skin from the potentially harmful UV rays.  

JAFRA’s ROYAL Boost Cover Me Sunscreen Broad Spectrum SPF 30 provides invisible protection from UVA/UVB rays. It dries instantly, making it ideal for on-the-go application or use under makeup.  

JAFRA ROYAL Defy Multi-Performance Age Protector Broad Spectrum SPF 50 is designed to protect thinning, mature skin from UVA/UVB rays and damaging free radicals. It is a powerful broad-spectrum SPF 50 in the form of an invisible finish lotion. It is specially formulated with ingredients like white truffle and vitamin E which help to hydrate, firm, and protect the skin.  

JAFRA’s Revitalize Solar Protection Fluid Broad-Spectrum SPF 50 is a no-grease formula that visibly restores skin while aiding in the defense against environmental aggressors. This amazing multifaceted fluid provides a defense against premature aging and the appearance of age spots, while defending skin against daily damage from sun, pollution, and free radicals.  

Some SUN for the Sun!  

Perfect for poolside and minimal makeup days, the JAFRA SUN line has a Tinted Face Protector Sunscreen with Broad Spectrum SPF 50+. Providing perfectly matched sun protection, this SPF uses Color Match Technology and microencapsulated pigments to blur imperfections with a sheer, natural look, and lightweight, water-resistant broad spectrum light protection. The formula is oil-free and made with elderberry extract and Vitamin E to help condition the skin. For days where you go foundation-free but would like the same confidence that a full face of makeup affords you, this is the sunscreen that you want to have in your bag and on your face 

Another great essential for your to-go bag is JAFRA's Sun Spray On Sunscreen Broad Spectrum SPF 50. This is one of the easiest ways to make sure your skin is protected. This easy to use, non-aerosol spray comes in a light tropical scent and blends easily to deliver a comfortable, non-greasy finish. It is water-resistant and oil-free! Made with shea butter and vitamin E, it will help to keep your skin soft – which is always a plus!  

When The Sun Goes Down 

When the day is done and the sun has set, the pool has closed, the beach is dark… and it’s time to go homenow you need to take off your waterproof makeup, and sometimes the good ‘ol standbys just don’t cut it. JAFRA Beauty Makeup Remover will help your makeup melt away – even waterproof formulas. This hydrating formula instantly dissolves stubborn makeup to leave skin fresh, soft and hydrated.  

Once you’ve taken off your makeup and are indoors for the day – you may realize that you got more sun than you thought. If this does happen to you, then you may want to also include the JAFRA Sun Cooling After Sun Relief Lotion in your essentials bag. This lotion is an advanced moisturizer that will rehydrate sun-kissed skin, refresh, and cool with soothing aloe and botanicals, leaving you with softer, smoother skin. The cooling sensation is instant, and the lotion has a light tropical scent.  

Whatever minimal makeup essentials are in your waterproof pool-side bag, you have the freedom to be you – with a full face of makeup, a minimal natural look, or a bare face with sunscreen (because we always need sun protection). Throw on your swimsuit, sandals, sunglasses, and grab your pool bag! This summer is sure to be your best one yet with JAFRA protecting your skin and enriching your luscious lashes. Now all that’s left is to decide on a new novel to read between dips in the water; what genre will you choose?  

We scream, you scream, we all scream for sunscreen!

Take steps to protect your skin from the sun's damaging rays and free radicals.

The sun may be one of the things that literally makes the world go ‘round, but it can also be one of the most damaging parts of our life. To keep your skin healthy and hydrated, it is imperative to protect it from the sun’s fierce rays. Luckily, JAFRA has a bountiful lineup of products ready to leap into action to protect your skin and help hydrate!

Alphabet Soup
The number of acronyms related to skincare can sometimes be a little overwhelming, so let’s decode some of the key ingredients for this sunny conversation before we dive in!
  • SPF: Sun Protection Factor. According to the FDA, SPF is a measure of how much solar energy (UV radiation) is required to produce sunburn on protected skin (i.e., in the presence of sunscreen) relative to the amount of solar energy required to produce sunburn on unprotected skin. As the SPF value increases, sunburn protection increases.
  • UVA: UVA rays have a lower amount of energy and a longer wavelength than UVB rays. They can enter the middle layer of your skin called the dermis. UVA rays form 95% of the UV radiation which reaches the earth.
UVB: UVB rays have slightly more energy than UVA rays. They have a short wavelength that can only reach the outer layer of your skin called the epidermis.  UVB rays have been linked to skin burning.

ROYAL Sunscreen
Within the JAFRA ROYAL family there is an amazing line of products that take advantage of the exclusive technology behind Royal Jelly RJx which increases the power of royal jelly to help skin look and act younger.
  • Boost Cover Me Sunscreen Broad Spectrum SPF 30: This invisible, oil-free protectant glides on and dries instantly, helping to defend skin from UV rays. With its matte finish you can ditch the “sunscreen shine”! JAFRA’s Boost Cover Me Sunscreen is made for all skin types and is perfect for wear under makeup.
  • JAFRA ROYAL Clear Smart Shine Control Sunscreen Broad Spectrum SPF 25: Another amazing oil-free mattifying formula that helps to protect your skin, control shine, soothe skin, and won’t clog pores! This sunscreen is ideal for blemish-prone skin, and delivers a fresh, soothing sensation on contact. One of the added key ingredients in this formula is Black Bee Honey Ferment; this is rich in amino acids, vitamins, and minerals to help maintain a balanced microbiome and reduce excess oil.
  • Revitalize Solar Protection Fluid Broad-Spectrum SPF 50: Fast-absorbing, and non-greasy! this solar protectant fluid visibly restores skin with Royal Jelly RJx while aiding in the skin’s defense against environmental aggressors like the sun, pollution, and free radicals.
  • JAFRA ROYAL Defy Multi-Performance Age Protector Broad Spectrum SPF 50: Designed to protect thinning, mature skin from UV and damaging free radicals, this powerful broad-spectrum SPF 50 comes in the form of an invisible-finish lotion. With ingredients like Soybean Seed Extract, which helps to visibly smooth skin for a look that is firmer, it helps to prime skin and is ideal for wear under makeup.
  • JAFRA ROYAL Men 3-in-1 Face Moisturizer: Soothe, protect, and hydrate all at once with this lightweight formula, designed as a do-it-all multitasker for men to help with the discomfort caused by shaving. This non-greasy protectant helps to defend skin from future signs of aging as well as pollution and sun damage.
Here Comes the Sun, Little Darlin’
In addition to JAFRA’s amazing ROYAL lineup, there is the SUN product line. Vibrantly colored with pops of tangerine, turquoise, and chartreuse, this powerful product family packs a mean punch for harmful UVA and UVB rays! The short and stout Face Protector Sunscreen Broad Spectrum SPF 50+ will help defend your skin against UV damage and signs of aging while it conditions with a breathable formula that absorbs quickly, delivering a refreshing burst of hydration. Next in the family is the Body Protector Sunscreen Broad Spectrum SPF 50+; it will help to keep any adventurer protected from UV rays, featuring an oil-free moisturizing formula that will leave skin feeling soft and comfortable. Th most versatile of the bunch is the Sun Spray On Sunscreen Broad Spectrum SPF 50. It is the easiest way to keep your skin protected, featuring an easy-to-use non-aerosol spray and a light tropical scent that blends easily with a non-greasy finish. Best of all, the entire JAFRA SUN line is water-resistant, and safe for everyday use for all ages from six months to adult!

Mineral, Chemical, or Vegetable?
There, of course, is no vegetable sunscreen (yet?) but you may have noticed that there are mineral and chemical – and sometimes hybrid – options in stores and online. It is important to understand the differences between the two and know which one may be best for your skin type.
Mineral sunscreen is sometimes also referred to as physical sunscreen because it literally sits on top of your skin rather than being absorbed into your skin. These sunscreens often consist of active ingredients like zinc oxide or titanium oxide which leave a white residue on the skin (picture lifeguards with white noses at the pool), and works to reflect light rays away from the skin.

Chemical sunscreen absorbs into your skin and uses active ingredients like oxybenzone, avobenzone, octocrylene, or octisalate to absorb the sun rays, turn them into heat, and then release the heat through the skin. Since the chemical sunscreens are absorbed into your skin, they tend to be lighter and more sheer. Although chemical sunscreen needs to be applied with a bit more lead time (since it needs to be absorbed into the skin prior to beginning to work), they do tend to be more sweat and water resistant.
The wonderful products the JAFRA creators have come up with are hydrating, fast-absorbing, and non-greasy!

Try Before You Buy!
As you consider which JAFRA sunscreens may work best for your skincare routine or your skin type, don’t forget that they are all available in small sample sizes! Reach out to your independent beauty consultant and ask for a recommendation and a sample, so you can get the best fit!

Pro tips:
  • Stay out of the sun as much as possible during the hottest time of day (10am-4pm).
  • Always wear SPF 30+ (but it is best to use SPF 50+).
  • When possible, choose makeup products that include sunscreen, but don’t rely solely on moisturizers or cosmetics with an SPF.
  • Pay close attention to the “lifespan” of sunscreen and be sure to reapply when necessary.
  • Only “broad spectrum” products protect from both UVA and UVB rays. 

Legend Privé: a sophisticated new way to make a legendary impression

Let your senses guide you to find a sophisticated, charismatic, strong, and captivating Legend.

When you consider the men in your lives there are likely countless emotions that come into play. If we are being completely honest, there might even be some negative ones lurking in the shadows (hello ex-boyfriends…). But when we think of the good men – the best friends, the role models, the fun cousins, the great dads, YOU (I see you, male readers!) – they probably have a lot in common.  Strong. Charismatic. Powerful. Captivating. Bold. Adventurous.  


These are the men that legends are made of.  


Who is a Legend? 

A person whose powerful charisma is impossible to resist.  


These are the men we want to be near, personally and professionally. Ones we want our children to be like – the ones we want to be like. They are grounded in principles like integrity and kindness and draw strength from their families and their past. They leave behind a legacy of goodness.  


Like a tree rooted to the earth, they manifest timeless strength. Like richly textured wood, they exude powerful character. Like a true legend, they captivate with undeniable charisma. 


Profile of a Legendary Perfumer 

Pierre Négrin aspired to be a photographer as a child; he long admired the work of Robert Capa and Henri Cartier Bresson. Later as a young adult he became a student of chemistry and physics. When searching for an internship one summer he was offered an opportunity that would change the course of his career a perfumer friend offered him a position in his workshop, and it was there that Pierre experienced the universe that opened his eyes and seduced his senses. “I suddenly realized that, instead of expressing myself with light, I could express myself through fragrance.”  


Pierre is no stranger to the amazing natural elements that create fragrances – he was born in Grasse, in the South of France, where both of his grandfathers were merchants of products and plants for the creation of fragrances. He fondly recalls visiting them as a young child, discovering “an Aladdin’s cave of scents: baskets crammed full with jasmine and sacks of roses.” 

Once he started on the path to becoming a perfumer, he did not pursue a specialized school to learn perfumery, but rather learned in fragrance laboratories. In the early 90’s Pierre left France to work in Mexico, and eventually move to the USA. In 2008 he joined the ranks of the accomplished perfumers at Firmenich’s New York Fine Fragrance Center. Along his path to get there, he was awarded the International Prize for Fragrance Creation by the French Society of Perfumers in 1990.  


It is evident in his refined and beautiful works of olfactive art that Pierre is a discerning man. He likes to celebrate life’s small pleasures and is drawn to a life of discipline – cycling daily and practicing yoga regularly. Much like the simple and elegant bottles of Legend, he does not appreciate ostentation or excess. He appreciates what is simple and minimalistic and is drawn to the natural elements, while he admits he does not have anything to hide and knows that no one is perfect. What a wise legend he is!  


The Classic Character of Legend 

Iconic, strong, and sensual, Legend is an unforgettable cocktail that leaves behind a trail of intrigue. The opening notes of Legend mix citrus scents of bergamot, peach, lemon, and cassis. Combining the virility of woods with an adventurous heart of oriental spices (including bold cinnamon, nutmeg, and iris), his raw charisma draws you in and takes hold of your senses. As the heart notes of spices, swirled with pepper, basil, geranium, sage, and jasmine, begin to mellow the powerful base note trail starts to emerge. Reveal character and integrity with sultry amber, vanilla, musk, patchouli, sandalwood, and vetiver.  


Spontaneity. Adventure. Charisma. This bold blend of rich woods and oriental spices exude power that transcends time and trends. Draw in those around you with your raw energy.  


The Sophisticated New Legend Privé  

Legend Privé arrives on the scene dressed in elegant style. The carefully crafted composition of dark powerful woods and modern chypre notes accentuate his undeniable and irresistible charisma. The masculine mix of premium pink pepper and warm patchouli oil enveloped in rich oud wood will make a lasting impression on everyone you meet. The top notes of spicy, sophisticated pink pepper are combined with bergamot and, fresh and foresty black currant. While top notes dissipate, they give way to the modern chypre heart pulsing within; warm patchouli oil, muguet (also known as lily of the valley), and cedarwood. Like its predecessor, Legend Privé finishes with a powerful trail of base notes: oud wood is joined by Sri Lanka sandalwood oil and musk.  


Power. Sophistication. Charisma. This modern mix of dark woods and chypre notes allow you to arrive on scene dressed for the occasion and impossible to resist. Reinvent yourself with power and style to make a first impression that will not be forgotten.  


A Deeper Dive into Legend Privé 

Many of the notes within the original Legend and the more modern Legend Privé may come from families of scents that you are familiar with if fragrance is a language you speak (because let’s be honest, it does take some learning and skill to talk the talk sometimes). However, you also may have noticed that there are more unique elements as well. For Pierre, the definition of luxury is -- that which is rare and authentic-quality materials that are left to breathe free and unstifled. He endeavors to nurture these distinctive products, celebrating their rough and essential nature, using them wisely and deliberately.  


Chypre scents, for example, are often characterized by fresh citrussy notes followed by hints of floral (similar to the combination of bergamot and muguet found in this fragrance). This deliberate usage of the notes in this order allows them to highlight one another and bring out the natural, earthy beauty of the fragrance. Pierre has composed the notes like a perfect symphony; and while he knows that subject matter is important, Pierre is convinced that a masterpiece is all in the way its ingredients are composed – even the humblest ingredients can result in a work of art 


Sourced from the rich heartwood of the agar tree, oud is one of the most expensive raw materials in the world of fragrance. Its complex scent combines opulent smoky notes with nuances of sensual musk. This luxurious ingredient brings a sense of opulence and warmth to the base of the fragrance – grounding Legend Privé in the earth, much like the men it represents. This ending note and imagery is especially beautiful given Pierre’s belief about keeping yourself grounded:  


“I believe very strongly that the earth itself is the material, it is the true origin of our industry. It is always in my mind. Your head can be in the clouds as long as your feet are on the ground!” 


Legendary Giveaways 

With the launch of the new sophisticated Legend Privé, JAFRA will be hosting a giveaway through their Instagram and Facebook pages. Be sure to follow and like them so you can be in the loop for these and future giveaways too! This amazing new rendition of a truly legendary fragrance would be the ideal Father’s Day gift for someone on your list! 

You-Bloom: The inspiring new fragrance!

Allow your personality and plants to blossom.

JAFRA has been spreading joy and beauty professionally since 1956, and their newest fragrance allows you to become an active participant in doing the same! Certain design features have been thoughtfully inspired by nature; and every note of this new fragrance has been delicately placed to compose a sweet symphony of feminine floral fragrance. Joyfulness and beauty are all around you; how can you indulge in self-care while bringing the bright blooms of spring into your home? Introducing JAFRA You Bloom!
The Inspiration Behind the Bloom

JAFRA You Bloom is inspired by the journey of a flower from bud to full bloom and beyond! You Bloom’s connection to nature is expressed from “head to toe” starting with the cap’s earthy hue, warm natural-like texture, and artisanal design. The journey of the flower continues in the design of the bottle; a lovely botanical print is emblazoned around the bottle. The free-hand floral illustration draws you in to the story of You Bloom. The floral design is mirrored from the bottle on the exterior sleeve as well. In addition, the outer packaging sleeve is made from 95% recycled paper, with no cellophane used in the packaging.
The bottle concept for JAFRA You Bloom was selected from a glass design contest for university students in Mexico City. The contest encouraged innovation and creativity, while promoting professional development.

Grow Your Own Garden

Perhaps the best part of the packaging (other than the amazing pen-and-ink style illustration on the front that makes me want to whip out my markers) are the instructions on how to use your hexagonal cartons to grow your own garden. This feature also makes JAFRA’s You Bloom an amazing multi-purpose gifting opportunity for many occasions.
When you open your You Bloom fragrance, set aside and save your paper cartons. You will need to purchase seeds of your choice and some potting soil.
  • Fill the cartons with potting soil, leaving about half an inch at the top.
  • Poke a hole in the center for your seed (pay attention to the seed packet you purchase as some seeds may need to be planted deeper or shallower), then cover seed and water.
  • Be sure to give your seed water and sunlight according to their individual instructions.
  • Once your seed has germinated and grown large enough, you can consider planting your carton inside another larger pot or in your garden outside.
  • The carton is made from recycled paper and is biodegradable so it will break down over time.
Using these cartons to begin your seed’s life indoors is especially great for starting your garden in winter, or allowing your kids to learn about growing, too! Since the cartons are lightweight, they are easy for kids or grandparents to help with, making it a great family activity as well.

Gifting You Bloom

JAFRA You Bloom is the ideal fragrance for a myriad of women in your life:
  • The floral-enthusiast: If spring florals are her passion, then JAFRA You Bloom will make her world go around! She will love the cartons that she can use to plant new flowers in her garden, and the floral story of inspiration! With Earth Day coming up on the 22nd, this is the perfect “thinking of you” gift for a friend.
  • The art-enthusiast: If art sets her heart ablaze, JAFRA You Bloom is the way to color her world. The beautiful pen and ink design on the packaging mirrors the hand-drawn florals on the bottle that bear the vibrant pink and orange hues. Your gift recipient will also love that the bottle was designed through a competition of university students in Mexico, fostering additional creativity and innovation.
  • The family woman: If family floats her boat, JAFRA You Bloom is the way to add some wind to her sails! The ability to repurpose the carton of her floral fragrance into a family activity will add another level of happiness to this already heartfelt and lovely present.
  • The gardener: If botanicals are her bag, JAFRA You Bloom will blow her mind. There are hand-drawn florals on the packaging and the bottle, the fragrance and the packaging are inspired by the journey of a flower from seed to bloom and beyond… and she can use the cartons to plant a new bloom for her garden!
  • You: If you went to work this week, cleaned the house, took care of the kids, or maybe you just found the energy to get out of bed…you have worked hard, and you deserve it; Treat yourself! It sounds like it might be time to gift yourself JAFRA You Bloom, too! This feminine floral fragrance will lift your spirits and allow possibilities to blossom and flourish.
How to gift JAFRA You Bloom:
  • In a beautiful gift bag, with a small package of potting soil, and a package of seeds of your choosing – the perfect, complete gift!
  • If you want to make a gift experience, you can create a complete gardening toolkit to pair with the gift set above. Add in a small trowel, pair of gardening gloves, and small watering can. If you are gifting to someone that falls into the “family woman” category (or even your own Mom), you could even include a “mommy and me” set!
  • As-is, all by itself. I mean, have you seen the packaging and bottle? It’s pretty perfect.
Feminine Floral Fragrance

Floral Fruity Green
Feel the beauty of nature in bloom with top notes of modern rose Damascena petals. The rose Damascena petals blend with other floral notes including ylang, orange flower absolute, and jasmine absolute. As the florals gently fade, the heart of the fragrance will come through and you will be met with a bright and beautiful world spiced with turmeric root. The vibrant turmeric root is combined with a medley of French burgundy, black currant, pink pepper, and violet leaf absolute. As the heart notes linger through the life of this floral and fruity fragrance, feeding its warm and spiced spirit, the base notes will begin to shine through. Stay grounded with the earthy elegance of oakwood absolute. The oakwood is joined by cedarwood, orris absolute, and vetiver.
Let your spirit bloom with this spring-inspired feminine floral scent. Perfect for those who are inspired by spring and intrigued by the journey of flowers. Earthy. Joyful. Inspiring. This fragrance will evoke a joyful appreciation of nature, ground you in the knowledge that you can blossom, and encourage new growth.

Celebrate the Beauty of Nature

Nature blooms all around you, and JAFRA You Bloom is a glorious celebration of spring! As the contemporary rose Damascene petals unfold amid a profusion of fresh greenery, bright turmeric root makes its presence known in the earthy oakwood to capture the full wonder of spring. The bottle is made from 20% post-consumer recycled glass

You Bloom Giveaways

Free is probably my second favorite F-word. (My most favorite is fragrance, of course! 😉) This month you will have TWO amazing opportunities to win your very own You Bloom from JAFRA. Make sure that you like and follow them on Facebook and Instagram… and then go enter the Giveaways so that you, too, can blossom and bloom with JAFRA’s You Bloom!
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