The Emotional Power of Lipstick

Happy National Lipstick Day! As Vice President of Worldwide Marketing and Product Development for JAFRA, I am often asked about my favorite products. Of course, I love all our products, but lipstick has magic and deserves to be celebrated. Lips are all about communication. We use them to debate big ideas, kiss babies, sing, smile and say “I love you.” And, lipstick takes self-expression to the next level.
Lipstick may not be the first thing that comes to mind when part of your daily routine is donning a mask. But it’s important, especially right now, to do things that make you feel good. For me, that’s wearing lipstick! It wakes me up in the morning, helps me feel polished on a video chat and looks great for a no-filter selfie. Plus, lipstick gives you a reason to smile when you take off your mask.
Looking through the rainbow of lip colors in my makeup bag, I feel incredibly empowered. Every shade is packed with emotional possibility. Bold reds resonate with passion and smolder with seductiveness. Soft pinks evoke sweetness, innocence and friendship. Bright berry shades feel spontaneous and fun-loving, while rich plum tones bring an element of mystery.
At JAFRA, we LOVE lipstick. This month, we’re showing our love with a limited edition of our ultra-creamy, best-selling JAFRA Beauty Full Coverage Lipstick. With a special embossed bullet and two new swoon-worthy shades, our iconic “Love & Kisses” lipstick loves you back with an irresistible message: LOVE!
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Scarlet
A trendy take on classic red. For me, it conveys charisma, creativity and daring. Wear Scarlet at your next video call for an invincible vibe that keep your colleagues glued to every word.
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Dark Toffee
A tempting shade of rich, chocolate brown. This earthy hue is sensual and unexpected. Dark Toffee adds sun-kissed warmth to your face, while helping you feel calm and grounded. It’s the ideal shade to kick-start a long weekend at home with your family.
Above all, our LOVE-embossed lipstick reminds us that beauty is fun! It’s about playing with color and there are absolutely no rules. Everyone should feel empowered to wear even the boldest, brightest lip look — for virtual meetings, date nights at home or a mood-boosting bit of self-care, just because. JAFRA beauties, I hope you will treat yourself to some positive vibes and a swipe of uplifting lip color!


Yes, it’s a thing!

What is blue light pollution? Your devices are aging you!
Future-proof your skin with Boost!

More time at home means more time on digital devices. And that means more blue light pollution! Also called digital pollution, it’s caused by blue light from your phone and tablet screens. Too much exposure can leave skin looking dull and tired, and can lead to premature signs of aging. But, don’t throw away your phone just yet! You can help limit the visible effects of blue light pollution with JAFRA ROYAL Boost Cover Me Sunscreen and Play it Safe Sunscreen Broad Spectrum SPF 30. Supercharged with antioxidants and protective filtering power, these screen-smart formulas help reverse the effects of blue light stress on your skin, and help correct the look of blue light-induced aging.

JAFRA Faves According to Top Beauty Editors

Products they're raving about!

Bring on the smize (that means to smile with your eyes) and Zoom happy hours! How many days have we been keeping it low key in quarantine??? Yup, I’ve also lost count but not to worry, JAFRA BeautiesWe’re here to brighten your day with some top editor picks form our JAFRA Cosmetics collection!  

Here are the top 6 JAFRA products that beauty editors are raving about: 




“Whether it’s your purse or beach bag, trust this portable sanitizer to keep your hands clean whenever soap and water are not available. Plus, this sanitizer is also fragrance-free, making it a suitable product for those who are looking for products without a heavy fragrance.” 
--- The FabFitFun Team 


JAFRA ROYAL Defy Multi-Performance Age Protector Broad Spectrum SPF 50 featured on  


Looking for a chemical formula with anti-aging benefits and a high SPF? Opt for Jafra Royal Jelly Defy SPF 50, which contains soybean extract, vitamin E, and royal jelly for softer skin. 

--- Amber Katz 



Flores featured on yahoo! Life 


You can take a perfumer out of Mexico City, but you can't take Mexico City out of the perfumer. Master perfumer Rodrigo Flores-Roux's newest perfume is an ode to his native Mexico — not just with a Spanish name but with the citrus and floral notes, a combination that he finds to be as vibrant as the colorful city he was born in. 

--- Thatiana Diaz 




Formulated with breakthrough Royal Jelly RX, this rich moisturizer amplifies the power of royal jelly to help skin look younger for longer. Red seaweed delivers restorative moisture for a bright, plump complexion. Apply to the face and neck after cleansing and applying serum for an instant “4D” lifting and volumizing effect. 

--Kamala Kirk



My personal favorite for fighting blue ray skin damage is JAFRA ROYAL Boost Play It Safe Sunscreen SPF 30.  In addition to protecting your pretty face from blue light damage, it also protects against the usual UVA and UVB damage (those outside sun rays!). And it’s great for even dry and sensitive skin.  One of the reasons this version from JAFRA is my favorite for inside use is because it’s super light and feels almost like a primer before putting on any foundation or pre-Zoom makeup.  And when I do go outside, I like knowing that I’m automatically also protected, you know? 

---Jamie Stone 



"Either I can't seem to find the most flattering lighting for a Zoom call or I'm just really frickin' tired, because my undereye circles are out in full force. That is, until I started using this eye cream under my concealer. Jafra Royal Defy Lift Express Eye Treatment ($44) is made with concentrated royal jelly (the food the queen bee of a hive eats — yes, really) to nourish skin over time, but I'm most impressed with the immediate smoothing benefits. It glides on, feels completely weightless, and makes my makeup look flawless even when I slap it on in three seconds. I guess I can stop watching lighting tutorials now."
— DD



Orchid Blossom featured on CVLUX 




“Rose are red. Violets are blue. Boy do we have the best beauty ideas, just for you! Face the warmer weather armed with flower power. Whether it’s a radiant rose face mask or a stunning orchid perfume, shop this selection of the season’s best floral themed beauty products.” 



--Jessica McCafferty 







Yes, you DO still need to wear SPF while at home…

and here’s why

Call me a psychic because now that it’s getting warmer outside I’m predicting many surprise sunburns!  It’s true that we’re all spending WAY more time inside than ever before (that’s just a fact), but that absolutely does not mean that you can skip using SPF on your skin… and here are two reasons why:
Blue light damage from your smartphone and computer
This is the one that I’m still getting used to myself.  Skin damage from my computer and phone?! Yep.  Well, I first should say that some blue light is actually good for you (it regulates the body’s natural circadian rhythm) but there have been a ton of recent studies that show when your skin is exposed to too much blue light, it can cause hyperpigmentation such as melasma and brown spots, photoaging and collagen breakdown (which leads to wrinkles, of course).  And not to mention blue light has also been linked to eye issues such as cataracts and glaucoma (which I’m genetically pre-dispositioned to get, btw), hence the blue light glasses trend.  These blue light blocking glasses are my personal favorites and I wear them frequently.
So what can you do about it?
My personal favorite for fighting blue ray skin damage is JAFRA ROYAL Boost Play It Safe Sunscreen SPF 30.  In addition to protecting your pretty face from blue light damage, it also protects against the usual UVA and UVB damage (those outside sun rays!) and it’s great for even dry and sensitive skin.  One of the reasons this version from JAFRA is my favorite for inside use is because it’s super light and feels almost like a primer before putting on any foundation or pre-Zoom makeup.  And when I do go outside, I like knowing that I’m automatically also protected, you know?
It’s also got the brand’s patented Royal Jelly RJˣ, JAFRA’s exclusive technology that boosts the power, potency and precision of nature’s royal jelly to increase skin’s resistance to the signs of aging, matcha for that energizing antioxidant boost, and ginger, an antioxidant ingredient that protects the skin from free radical damage J
Incidental sun exposure
Let me give you a few examples of this: sitting by a window, running errands, walking your dog.
Crazy, right?
Even during these global health concerns, it’s important to apply SPF to your arms, chest and legs – pretty much any area that might get exposed when you least expect it.  The other day I went to my mailbox area and ended up talking to one of neighbors for about 15 minutes (about 10 feet apart, of course), but I realized about two minutes into our conversation the sun was hitting the back of my legs and it was hitting them HARD. I ended up awkwardly asking my neighbor to move back more so that I could get them out of the sun while still maintaining social distance.  Wild times, guys.  Wild times.
My favorite incidental sun exposure SPF:  JAFRA Sun Body Protector Broad Spectrum SPF 50.  This body SPF is, of course, broad spectrum, lightweight, fast-absorbing and best of all just feels REALLY NICE when you put it on.  The non-greasy formula feels more like a moisturizer than a sunscreen and can actually be used on everyone (even babies and kids age six months and older).  On top of all that, it’s formulated with the brand’s PPC Complex, which is proven to help protect, prevent and correct sun damage, so basically you’re not only protecting your skin from damage, but you’re also correcting the damage that’s already done.
What do you guys think? Will you pay closer attention to blue light damage and incidental sun exposure?
Thank you to JAFRA for sponsoring this post!
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