Summer Beauty Trends

The best and brightest beauty trends for 2018

Summer is almost here and we’re ready to get into something new! Fresh trends have arrived for the season to come and we’re ready for all of it, from gadgets to glitter. Here are a few beauty trends you can expect to see for this summer…
 
All the Masks
Face masks of all sheets and sizes are on the horizon, with more specific needs being met by hand masks and others made especially for the skin on your chest and arms. Mix things up mask-wise with the JAFRA Botanical Expertise Moisture Replenish Hair Mask. It has vegetable proteins and an exclusive complex of essential vitamins that repairs and re-mineralizes your hair. 
 
Skin Care Supplements
Skin care as a part of your balanced breakfast? Skin care supplements are being added to beauty rituals all over the world and some predict it will become commonplace for most of us in the future. Day and night capsules that protect against free radicals and have anti-aging benefits and the power to improve your skin differently than topical products. Royal Jelly Smooth & Firm Skin Nutrients Dietary Supplements give your skin an extra dose of nutrients from the inside, out. 
 
Let’s Hear it for the Boys
Gender neutral beauty is here! The current gender conversation has naturally affected the beauty world in a wonderfully inclusive way. First with makeup, and now with skin care. This is a natural progression for this topic. After all, men like to have great skin too! We have a few Consultants of our own that are already on board.

Beauty Gadgets 
Beauty technology continues to evolve with a ton of new products on the way, from LED light treatments to apps with skin care advice. The JAFRA Skin Massager, a new beauty gadget of our own making, keeps your skin care application hands-free, while giving your skin a mini-spa experience. 
 
Highlighters and Glitter 
We’re ready to get up and glow this summer with new pearlescent highlighters that shine in the sun. Chunky glitter is also making a return, in both eyeshadows and fun festival body art. Our pearl-packed High Shine Powder Eyeshadows are a great way to start experimenting with a little something extra for your summer look.

Festival Makeup Trends

Festival looks with Wanderlove and beauty influencer, Jamie Stone

Festival season is upon us and, I’ll be the first to tell you, I LOVE experimenting with all the fun colors and trends du jour. This year I decided to come up with two distinct looks; one is, yeah, a little wild and bright and the other is perfect for anyone who doesn’t want to go toocrazy J Fun side note: after I shot the photos I ended up leaving on the “golden hour” look and got tons of compliments on it! Here’s how you can re-create these looks yourself- I promise they’re both super easy (I’m certainly not a professional makeup artist) and perfect for festival season.
 
Look 1: Mermaid Eyes


 
Since mermaids have been all the rage this year (and kind of always!), I wanted to create a mermaid-inspired look that’s perfect for summer…even if you’re at a desert festival and not at the beach.
 
Products needed:
  • JAFRA Wanderlove Jet Set Liquid Shadow in Tulum
  • JAFRA Wanderlove Jet Set Liquid Shadow in Villa Azul
  • JAFRA Wanderlove Haute Escape Slim-Line Lipstick in Paradise Cove


Step 1:
Dab the Tulum shade along your eye line (almost like it’s eyeliner) and then smear lightly with your fingertip
 
Step 2:
Dab the Villa Azul shade into the crease of your eye and then blend down with your fingertip
 
Step 3:
Apply three dots (one in the center and one on each side of your eye) of Tulum over where you already applied the color. Then blend upwards into the Villa Azul color for a water-like affect.
 
Step 4:
Apply Haute Escape Slim-Line Lipstick in Paradise Cove to fresh lips and voila! 
 
Step 5: 
Finish off with your favorite JAFRA mascara
 
 
Look 2: Golden Hour

This look was inspired by my favorite time of the day here in Southern California, golden hour!
 
Products needed:
  • JAFRA Wanderlove Jet Set Liquid Shadow in Playa Oaxica
  • JAFRA Wanderlove Jet Set Liquid Shadow in Rose All Day
  • JAFRA Wanderlove Luxe Matte Inkwell Eyeliner in Maui Garden
  • JAFRA Wanderlove Haute Escape Slim-Line Lipstick in Pink Sand
  • 1-2 Q-tips
 
Step 1:
Dab the Playa Oaxica shade across your lash line and lightly smear with your fingertip.
 
Step 2: Apply the Rose All Day shade to your eye crease and blend across your lid and then in an upward direction
 
Step 3: Apply the Wanderlove Luxe Matte Inkwell Eyeliner in Maui Garde (it’s such a pretty, deep green!) across your lash line. Keep a Q-tip hand to quickly wipe away any mistakes you make. Liquid eyeliner can be tricky if you’re not experienced but, admittedly, JAFRA’s version was pretty easy to use!
 
Step 4: 
Finish off with your favorite JAFRA mascara
 
Step 5: 
Apply Haute Escape Slim-Line Lipstick in Pink Sand to fresh lips and you’re ready for the festival. 

That's it! Now you have two festival-worthy looks to get you started on the right foot this season. 

Mom Beauty Hacks

Tricks for busy moms to feel beautiful, fast

Women are natural multi-taskers. This rings even more true once they give birth to another little human for whom they are completely responsible for, not just for a year, but for their entire lives. Now the question is, while trying to run a household, a business and taking care of children, how does a mom look and feel beautiful? Here are some beauty hacks for moms to get you started.
 
Treat While You Clean
If you have young children, especially toddlers, the task of cleaning is a constant effort! One amazing time saver is to do your skin and hair care treatments while you clean; not only is your house tidy, but you will be glowing! Finding the time to sit for 10 to 20 minutes and wait for a mask to do its thing isn’t always an option. Jump in the shower for a quick shampoo, apply a hair mask like JAFRA’s Moisture Replenish Hair Mask, and secure your hair. Next, apply a face mask, such as JAFRA’s Malibu Miracle Mask. After tidying up for 20 minutes, hop back in the shower for a fast rinse and voila! Healthy hair and radiant skin to go with your newly clean home.
 
Save Time with Natural Tresses
Becoming a busy mother creates an opportunity to embrace your natural beauty from time to time; especially your hair. If your old hair regimen consisted of time consuming steps like blow drying, curling or flat-ironing, try to let your hair live in its natural state. Look for products that can help your hair be its best, naturally. Try applying a detangler like JAFRA’s Hair Detangling Shine Spray and letting your locks air dry on the go. You may be pleasantly surprised with the results!
 
Double Duty Products
Products that do more than one function are a busy mom’s BFF! Look for products that not only perfect your skin, but protect them as well, such as JAFRA’s CC Crème Broad Spectrum SPF 15. It primes, moisturizes, and minimizes imperfections all while protecting you from the sun’s harmful rays. If you love a good manicure, choose a quick drying nail polish, like JAFRA’s Rapid Dry Nail Lacquer.
 
Products That Go the Distance
Fast moving moms know that reapplying makeup or touching up chipped nails is a major time stealer. Instead, look for products that will get you through the day without having to worry about fading or wearing off. JAFRA’s Makeup Setting Spray, which is infused with natural antioxidants, will perk up your spirit with its revitalizing hydrators while setting your makeup for the day.
 
Gel manicures are great, but if you don’t have the time to go to a nail salon, try using an at-home gel-system, like JAFRA’s Beyond Brilliant Gel Nail Lacquer and Beyond Brilliant Gel UV Top Coat. Designed to create a gel manicure at home without a UV lamp, your nails will be able to withstand even the wildest toddler!

Thank You, Women

Businesswomen and innovators that changed beauty forever

Where would beauty be without the amazing minds of women? For Women’s History Month, we’re shedding a spotlight on a few of the women who have made our beauty lives easier and inspired us with their success in the process.
 
Lyda D. Newman
A hairdresser by trade, inventor and suffragist Lyda D. Newman patented a new and improved hairbrush in 1898. Newman designed a brush that was durable, easy to clean, easy to make and provided ventilation during brushing.

When Newman wasn’t working in her hair salon, she was busy being a pillar of the Suffrage movement of the early 1900s. We have this beauty enthusiast and activist to thank for the synthetic bristle brushes we still use today.

 
Lydia O' Leary
Lydia O’Leary was an inventor who wanted acceptance and opportunity. She was born with a large, raspberry-colored port wine stain that covered a considerable portion of face and often received looks from strangers. After graduating from college in 1921, it was suggested that she look for work as a sales associate in New York City, but despite her qualifications, stores rejected her from front-counter jobs because of her birthmark.
 
O’Leary later took a job painting cards. It was a simple painting mistake at work that gave her the idea for her invention. After some trial, error and a little help from a local chemist, she created a makeup foundation that could effectively cover her birthmark. In 1932, Lydia O’Leary became the first and only person to ever receive a patent for a makeup foundation product.
 
Madame C.J. Walker
Madam C.J. Walker was a developer of hair products and the first female African-American millionaire. She was born to former slaves on a cotton plantation in Louisiana, and by the time she was 20, she had lost both parents and a husband. When she began to lose her hair from the straightening methods of the time, she invented a conditioning formula made of shampoo and pomade to straighten her hair. With that, Walker had invented a new method for hair straightening.

She began manufacturing and selling Madam C.J. Walker’s Wonderful Hair Grower as well as 16 other products. She went door-to-door giving beauty treatments as her sales pitch and trained others to sell her product as she did. Before her death in 1919, she had more than 2,000 “Walker Agents” selling her line of products. Walker also opened a chain of beauty salons and a beauty school called Leila College.
 

Lydia Pinkham
In 1875, teacher, women’s rights activist and abolitionist Lydia Estes Pinkham, turned her humble herbal home remedies into a lucrative business. She was deemed a crusader for women's health at a time when women's issues were not readily discussed in the medical community. As a result, she was both revered and persecuted for her frank discussions about women’s health. Pinkham's Vegetable Compound became one of the best-known patent medicines of the 19th century and one of the most successful products ever marketed for women. There are still remedies stamped with Pinkham's name available at drugstores today.
 
 
Jan Day
Janice Tripp Eldredge was born in 1919. After college, she took a job in Publicity (the PR of the day), where she met her future husband, Frank Day. Soon after getting married, Jan and Frank realized they did not want to have the kind of jobs where someone else determined how much they earned.
 
After some success in door-to-door sales, they set out to establish, “a company with a heart” and JAFRA (Jan + Frank) was born. They started from scratch, creating a high-quality product (Royal Jelly) and investing in hard working people who loved what they were doing. Today, hundreds of thousands of JAFRA Consultants and millions of skincare customers around the world have benefitted from Jan and Frank’s mission. 
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