You’ll Never Believe What We Found Under JAFRA HQ

What was inside JAFRA’s Time Capsule

In the hot summer of 1979, when JAFRA was just 23 years old, loyal and passionate consultants gathered in their bellbottom jeans and polyester jackets for the opening of JAFRA’s new Headquarters in Westlake Village, CA.

Co-founder, Jan Day, was so excited about this milestone for our company and to make sure her JAFRA family was part of it, she extended invitations to consultants around the world to contribute to a time capsule that would be filled with JAFRA hopes and dreams. This relic would be buried beneath our headquarters in Westlake Village, CA, not to be opened until 2001, when a freak flood would bring our capsule to the surface.

In addition to high-quality beauty products, a rich history is something that JAFRA carries throughout its evolution. To celebrate, we looked through all of JAFRA’s old archives and found some amazing memories and events that we weren’t aware of. One of the things that we discovered was JAFRA’s time capsule! Happy birthday JAFRA Fam! In honor of our 64th anniversary, we’ve opened the vault and are so excited to share the inspiring words of our history.
    Santa Rosa, CA
“ I hope Jafra will be as rewarding to all the consultants in the 21st century as it has been to me. Jafra has taught me to share and to love my fellow neighbor. If each one of us uphold our sharing and care ideas, I know that this world will be a great place to live in in the 21st century.”
 Palm Springs, CA
“To my sisters in Jafra,
I hope our company is as good to you as it has been to me. Jafra’s sharing and caring concept has become a part of my everyday life and I wish you all the same success and happiness that I have enjoyed. Luck to you!”
 Port Hueneme, CA
“To all Jafra consultants in the year 2000, keep up the good work!
P.S. are there still trees?”
      Albany, OR
“If you try hard enough and long enough, Jafra will fall into place and you’ll get the confidence as many other Jafra consultants have.”
          Anderson, IN
“ I hope as you read this, you have found as much pleasure, gained as many new friends, and really love Jafra as I have! If so, no matter how much time passes we shall remain close because of a very special little word – “JAFRA”


The Emotional Power of Lipstick

Happy National Lipstick Day! As Vice President of Worldwide Marketing and Product Development for JAFRA, I am often asked about my favorite products. Of course, I love all our products, but lipstick has magic and deserves to be celebrated. Lips are all about communication. We use them to debate big ideas, kiss babies, sing, smile and say “I love you.” And, lipstick takes self-expression to the next level.
Lipstick may not be the first thing that comes to mind when part of your daily routine is donning a mask. But it’s important, especially right now, to do things that make you feel good. For me, that’s wearing lipstick! It wakes me up in the morning, helps me feel polished on a video chat and looks great for a no-filter selfie. Plus, lipstick gives you a reason to smile when you take off your mask.
Looking through the rainbow of lip colors in my makeup bag, I feel incredibly empowered. Every shade is packed with emotional possibility. Bold reds resonate with passion and smolder with seductiveness. Soft pinks evoke sweetness, innocence and friendship. Bright berry shades feel spontaneous and fun-loving, while rich plum tones bring an element of mystery.
At JAFRA, we LOVE lipstick. This month, we’re showing our love with a limited edition of our ultra-creamy, best-selling JAFRA Beauty Full Coverage Lipstick. With a special embossed bullet and two new swoon-worthy shades, our iconic “Love & Kisses” lipstick loves you back with an irresistible message: LOVE!
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Scarlet
A trendy take on classic red. For me, it conveys charisma, creativity and daring. Wear Scarlet at your next video call for an invincible vibe that keep your colleagues glued to every word.
Limited Edition “Love & Kisses” JAFRA Beauty Full Coverage Lipstick in Dark Toffee
A tempting shade of rich, chocolate brown. This earthy hue is sensual and unexpected. Dark Toffee adds sun-kissed warmth to your face, while helping you feel calm and grounded. It’s the ideal shade to kick-start a long weekend at home with your family.
Above all, our LOVE-embossed lipstick reminds us that beauty is fun! It’s about playing with color and there are absolutely no rules. Everyone should feel empowered to wear even the boldest, brightest lip look — for virtual meetings, date nights at home or a mood-boosting bit of self-care, just because. JAFRA beauties, I hope you will treat yourself to some positive vibes and a swipe of uplifting lip color!

Boost your Mood with Fragrance!

These JAFRA Scents Just Might Bring You Joy

When you think of summer, what scents come to mind? Many of us are practicing physical distance, working from home, and travel plans have been postponed, so we’ve collected a few little treats that might bring you back to your favorite place or even lighten and relax your current state of mind.

Navîgo Ocean Femme

The fragrance that dares you to tame the ocean waves. Figuratively or literally if you are Triton’s daughter. With Navîgo Ocean Femme, you can feel like you’re on your favorite island, relaxing at the beach. Or you can just wear this scent and carry a whisper of ocean breeze throughout your day. It has notes of pink grapefruit, California lemon blend with frozen pear, dewy freesia, California hibiscus, jasmine sambac, golden sand mix with cedar, sandalwood, and pink musk. Jasmine sambac works for relaxation but it’s also an aphrodisiac! Use it wisely 😉


JAFRA Reflections Radiance

The fragrance that brightens your day and your mood! Its heart note is luminous ylang ylang which boosts feelings of joy and ease. It helps bring more calmness and peacefulness into any environment. JAFRA Reflections Radiance has notes of Italian mandarin, luminous ylang ylang and golden vetiver oil. While you spritz a few on yourself, you might want to spritz a few around your home too!


Eau d’Arômes

Radiant and positive! Accentuate your natural beauty with a scent that brings uplifting energy and calmness.  Notes of violet, geranium and gardenia flowers, vanilla and sandalwood. Vanilla is known to reduce stress and promote relaxation. It’s also a popular scent that brings back memories of hot summer days eating ice cream at the beach. Awaken your senses to Eau d’Arômes!


Eau d’Arômes Homme

Casual and cool. Your energy flows effortlessly with this fragrance. This is a cool but calming fragrance that can take you to the glaciers but also do a pit stop at a fresh island. It has notes of ice salts, lavandin and white musk. Its heart note is lavender which is a very popular scent for relaxation and stress relief.


JAFRA Tender Moments Chamomile & Lavender

This one is a favorite for kids and adults. JAFRA Tender Moments Chamomile & Lavender was created to soothe babies before going to sleep. Its star ingredients are the aromatherapeutic benefits of lavender and chamomile. Its body wash also carries key ingredients of Aloe vera which soothes and hydrates and oat amino acids that soften the skin. It brings the calming and relaxing benefits to the bathtub! The line also carries a cologne! So, whenever you need a quick breath of relief, dab a little on your neck and behind your ears.

Whichever fragrance you choose, JAFRA Beauties, we want to see them! Don’t forget to tag @jafracosmetics on Instagram and Facebook for an opportunity to be featured!
Stay safe and happy posting!


Yes, it’s a thing!

What is blue light pollution? Your devices are aging you!
Future-proof your skin with Boost!

More time at home means more time on digital devices. And that means more blue light pollution! Also called digital pollution, it’s caused by blue light from your phone and tablet screens. Too much exposure can leave skin looking dull and tired, and can lead to premature signs of aging. But, don’t throw away your phone just yet! You can help limit the visible effects of blue light pollution with JAFRA ROYAL Boost Cover Me Sunscreen and Play it Safe Sunscreen Broad Spectrum SPF 30. Supercharged with antioxidants and protective filtering power, these screen-smart formulas help reverse the effects of blue light stress on your skin, and help correct the look of blue light-induced aging.
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