Announcing JAFRA USA’s participation in UPS® carbon neutral

At JAFRA, we care about the health of our environment and the future of the planet we all share. Our objective is to reduce our carbon footprint as a company. With that goal in mind, we are proud to announce JAFRA USA’s participation in UPS® carbon neutral.
Starting in November 2021, all of JAFRA USA’s domestic Consultant and client product shipments are fulfilled through UPS® carbon neutral. This contractual program facilitates the offset of JAFRA USA’s carbon emissions related to shipping product orders. It comes at no additional shipping cost to our Consultants, clients or customers.
For the year 2021, UPS® carbon neutral provided verified offsets to mitigate 127.3 metric tons of JAFRA USA’s CO2 emissions from shipping.
By using UPS® carbon neutral, JAFRA USA’s commitment to reducing their carbon emissions is unfolding. JAFRA USA continually explores ways to be more mindful of their carbon footprint.
We can all contribute to a brighter future by taking steps such as turning off lights and appliances when not in use; taking public transportation when available; conserving water; and recycling packaging when possible. JAFRA cares about climate action and we thank you for caring, too!

Celebrating 66 years of entrepreneurial spirit!

Exceptional products and an inclusive, empowering community that is open to all is something worth celebrating.

In 1956 Jan Day was told she wasn’t glamorous enough to sell makeup. Rather than allowing that experience to break her, she became inspired. Jan envisioned a new kind of beauty company that would create exceptional products and have an inclusive, empowering community that was open to all. Since that year, JAFRA has inspired generations of beauty consultants to reach for their dreams, and the world-class cosmetics have empowered millions to feel and look their best, at any age.  

From humble beginnings where meetings took place on the floor of their Malibu home, to blossoming into an array of products sold by entrepreneurial men & women in more than 20 countries, JAFRA is a thriving network of empowered beauty consultants who are driven to help clients love their self-care products and daily rituals.  

This year JAFRA celebrates 66 amazing years of creating gorgeous products and nurturing relationships with the amazing people that network around the globe as part of the JAFRA family.  

Malibu is Where the Heart is 

Although JAFRA has independent beauty consultants and products in multiple countries, Malibu will always be the home of JAFRA. It is where Jan and Frank Day first began the business, and their Malibu home is still with the company, and even serves as a hub for consultants and company events! Jan and Frank would have meetings in their living room, host glamorous parties, dream up beautiful products, and it was where they molded JAFRA into the amazing, supportive, community that it needed to be to flourish and bloom.  



Over the last 66 years JAFRA has made its mark and shaped the historical landscape of cosmetics in so many ways. Here is a brief look back on some of the highlights of the journey of JAFRA:  

1956: Jan & Frank Day founded their own direct-selling company in Malibu, California. JAFRA’s iconic name comes from a combination of the names of its founders: JA(N) + FRA(NK) = JAFRA 

1957: JAFRA launches Royal Jelly Milk Balm 

1973: JAFRA becomes a subsidiary of Gillette Corporation 

1977: JAFRA starts selling fragrance and makes a debut with Jande Eau de Toilette; an elegant Springtime floral, oriental fragrance 

1978: JAFRA opens market in Germany, Austria, and the Netherlands 

1979: JAFRA opens in the Mexico market 

1980: JAFRA opens worldwide headquarters in Westlake Village, California 

2004: JAFRA joins the Germany-based Vorwerk Group, one of the top direct-selling organizations in the world 

2012: JAFRA opens in the Indonesia market with an office in the country’s capital of Jakarta 

2018: JAFRA ROYAL premium Skin Care and Color collections, powered by Royal Jelly RJ×, launch 

2022: JAFRA celebrates 66 years!  

Arguably the most innovative and impactful contribution was the launch of Royal Jelly Milk Balm in the late 1950s. This was only the beginning of the amazing lineup of products that would be born from the Royal Jelly RJ× legacy. When Jan Day set out to “create the finest product available – at any cost”, she discovered the skin care benefits of royal jelly. This natural elixir transforms an ordinary bee into a queen and provides remarkable benefits for our skin.  

Royal Jelly RJ× Permeates JAFRA 

When Jan Day discovered the impressive skin care benefits of royal jelly in the 1950s that inspired JAFRA to create the Royal Jelly Milk Balm, I don’t think that she could have imagined the varied array of products that currently include Royal Jelly RJx. Since this natural elixir has such marvelous benefits for our skin, the possible combinations were near endless. JAFRA ROYAL Boost Skincare is one of my personal favorite lineups of skincare products, but RJ× can also be found in all the ROYAL skincare lines (Defy, Revitalize, Men, and Clear Smart) as well as the recently introduced JAFRA Body Care, with its newest products, the Smooth & Tone Body Crème and the Hand & Cuticle Complex. 

In addition to skincare, RJ× has made its debut in lip care, a prime ingredient in ROYAL lipsticks and glosses. Delivering a powerful boost of nutrients, royal jelly helps to keep your skin or lips looking and feeling younger. RJ× is JAFRA’s exclusive concentrated technology of nature’s potent royal jelly and helps to ensure that the ultra-rich products hydrate, soothe, and enrich our skin. Royal Jelly has truly revolutionized the brand and the way that many women care for their body – from head to toe! Improving self-care one body at a time.  

Today, a JAFRA Royal Jelly product is sold every 6 seconds!  

Cheers to 66 Years!  

66 years is not just another milestone; it is a year symbolizing harmony that should be celebrated with exuberance and joy! JAFRA has managed to keep alive the entrepreneurial spirit of Jan and Frank Day for more than half a century and each year their legacy has grown by leaps and bounds. The passion to deliver top-of-the-line products to consumers through a family of Independent Beauty Consultants, empowered to run their own small business, is a continuing force that is alive and well within the company. Re-imagined items, fragrances, or colors grace the catalog each season, and new opportunities are offered for those looking to join the JAFRA family as well. Jan would be proud of the amazing, thriving garden of talent that has blossomed from the small seed of hope that she and Frank planted back in 1956. What an amazing transformation JAFRA has undergone!  

The Future is BRIGHT!  

With each new year, JAFRA has continued to revamp their products and offer new and innovative creations in the beauty world. With the interest in on-demand need for products, they launched an option for subscription box services – and even offered an amazing, discounted price for the incredible products within! In the face of a worldwide pandemic, this company that had already perfected the virtual makeup party, rolled out the virtual skin consultation and virtual makeup try-on for their clients. These tools allow clients anywhere to see what products may suit them best before committing to a purchase and can be incredibly beneficial for anyone who is considering becoming an independent Beauty Consultant as well!  

As we improve our self-care routine, JAFRA continues to surprise and delight with vibrant new colors of well-loved favorites and creative new products to fall in love with. Looking back at what JAFRA has (and still does) helped me prepare for, their mission of transforming lives and empowering women and communities feels like a personal success. From putting on makeup for interviews (back in my days of hospitality management), to getting ready for work, to my skincare routine… and even to prepping my hospital bag when I was getting ready to have my two children… JAFRA cosmetics has been there for me. There has been a staple – or two – that I have used throughout each “phase” of my life that has made me feel more put-together… more powerful -- Like I could take on the world. Most days you don’t need a cape, you just need a really great lipstick.  


We can’t wait to see what new products and tools JAFRA dreams up next!  

Cheers to 66 MORE years!  

Elevate your self-care with a JAFRA at-home Spa experience!

Discover new products and ways to elevate your spa routine on a budget from the comfort of your own home!

The NEW JAFRA Spa is a premium body care collection that brings the spa experience home. Our brand philosophy combines our 66 years of skin care expertise with a scientist’s commitment to results and a belief in the benefits of sensorial self-care. JAFRA’s Spa products are scientifically developed for visible results, clinically tested for safety, and enhanced with sublime textures to delight the senses. Turn a few spare minutes into me-time with products that work effectively, feel indulgent, and fit seamlessly into your routine.  

You Deserve A Hand 

Perhaps metaphorically, and most likely literally… but also, couldn’t your hands use some help? Treat your hands to skin-caring formulas that feel indulgent and work as hard as you do! Introducing JAFRA’s Jojoba & Papaya Hand Polish. This creamy exfoliator will renew your hands and nails, helping cuticles look softer, smoother, and healthier. The jojoba beads exfoliate and soften skin while the papaya fruit extract provides gentle acid exfoliation, and the shea butter softens rough, dry skin.  

Niacinamide and Vitamin E Hand Cream with Broad Spectrum SPF 15 is the second ‘handy helper’ in the JAFRA Spa lineup. The moisturizing formula softens and smooths hands while protecting from signs of aging and giving a boost of radiance, plus SPF protection! The niacinamide improves skin hydration, and the ingredients of Vitamins E and B5 are known for their skin-conditioning benefits.  

Put Your Best Foot Forward 

If you find yourself dreading sandal season, then you might want to start with the Charcoal & Pumice Foot Polish. This exfoliating formula smooths tough skin and rough patches on feet while glycerin helps skin to retain moisture, and the creamy formula leaves them feeling smooth and refreshed. The pumice helps to exfoliate dry, rough skin; walnut shell powder helps to exfoliate the top layer of skin; charcoal powder helps to absorb odor.  

JAFRA Spa Dry Heel & Foot Relief is an overnight rescue cream that works well in conjunction with the other Spa products. It helps bring intensive overnight relief to dry, cracked skin on your feet and heels. At bedtime, massage a generous amount onto feet and ankles then wake up to baby-soft feet! The shea butter softens dry, rough skin, the panthenol is prized for its skin-conditioning benefits, and the lactic acid is known for its hydrating and exfoliating properties.  

If you are looking to beautify your feet from heel to toe, there is the JAFRA Spa Silky Smooth Foot Balm. A skin-caring blend of moisturizing shea butter, niacinamide and avocado oil helps this foot balm soften, smooth, and soothe rough, dry feet, fast. Glycerin helps skin to retain moisture, niacinamide improves skin hydration, and avocado & olive oil increase hydration and moisture.  

From Your Head to Your Toes 

Often masks are thought to be just for your face, but the JAFRA Spa Mud Mask allows you to indulge in a full-body facial inspired by thermal mud baths; this all-over mask leaves skin looking firmer, tighter, and brighter. It nourishes, smooths, and hydrates skin for total radiance… rejuvenating your skin from head to toe. The kaolin & bentonite clays absorb oil, dead sea silt is a mud that is rich in trace minerals, and the glycerin helps your skin to retain moisture. Since the time of Ancient Rome, mud has been used in skin care for its many qualities; it is water based, draws out impurities as it dries, and helps to hydrate skin.  

If dry, crepey, or ashy skin has become a concern for you, then JAFRA’s new Spa Anti-Crepe Hydrating Massage Cream is the perfect addition for your spa regimen! This indulgent formula delivers dramatic results from the first use, improving the look of dry, crepey skin and ashiness. You can use it daily as a full-body moisturizer or as a relaxing massage treatment. The avocado butter moisturizes skin, apricot kernel oil smooths and conditions skin, and niacinamide improves skin hydration.  

A long-time personal favorite of mine, the JAFRA Spa Ginger & Sea Salt Body Scrub exfoliates to remove impurities and dead skin, leaving skin smooth and touchable. Formulated with sea salt to exfoliate, moisturizing sunflower oil to improve skin’s moisture retention, warm ginger root extract for scent, and Vitamin E which is an antioxidant with skin conditioning benefits.  

Perhaps your skin is already polished to perfection… but is it your locks that need some love? JAFRA Spa Scalp Massage & Hair Treatment is a salon-inspired formula that invigorates the scalp while restoring shine and manageability to hair; it leaves hair feeling stronger and deeply conditioned. Formulated with wheat protein to help condition hair, algae extract to moisturize hair & scalp, and Vitamin E an antioxidant with skin-conditioning benefits. Simply replace your normal conditioner with this Spa Scalp & Massage Hair Treatment once per week! After shampooing, massage onto scalp using circular motions and spread through hair, then rinse thoroughly.  

Elevate Your Self-Care 

In addition to the amazing new products that JAFRA has in their Spa line, there are simple and affordable ways to elevate your spa experience at home. From adding unique food items to your evening, to shopping smart and purchasing some add-ons to use during your routine, I will share with you some of my favorite ways to take your Spa experience to the next level!  

  1. - Add cucumber to your mask routine 

  1. - Take a warm bath before applying Spa products 

  1. - Light a candle – have a signature fragrance!  

  1. - Use a silicon scalp massaging brush 

  1. - Add a Gua Sha or other facial roller tool to your routine 

Enhance Your Spa with Snacks 

It may seem cliché but adding cucumber to your mask routine will help to make it feel less like your living room and more like a spa. Cucumbers also bring an added benefit of soothing puffy eyes and reducing swelling! I would recommend using cucumber in a few ways for a full spa effect. High-end spas often offer iced, flavored waters; cucumber lemon or cucumber strawberry is a great, refreshing flavor and really simple to throw together. For your eyes, slice the cucumber about ¼ inch thick; keep them on your eyes until they are no longer cool. If your mask still needs time to dry, replace it with another set and continue to relax! Slice up some extra cucumber and strawberries to snack on, too. 

Warm Up to Wind Down  

One of the best ways – and most affordable ways – to indulge in your at-home Spa experience is to enjoy a warm bath before applying your Spa products. If you are doing your Spa routine in the evening, your warm bath may even help you to sleep better, especially since the warm water will help to relieve mental and emotional stress and melt away some of your physical tension as well.  

Choose A Signature Scent 

You probably have a favorite fragrance that you wear when you get dressed up for a night out, or one that you wear daily, right? So why not choose a signature scent that relaxes you? It should be calming for YOU. Studies show that most people find fragrances like lavender, chamomile, and bergamot to be the most calming… but it is best to find what is personal for you. Maybe you smell sugar cookies and are suddenly completely relaxed because it reminds you of the safety of your childhood. Whatever relaxes you most, find a candle or incense in that fragrance and use it during your warm bath. 

Get A Mini Massage  

One of my favorite products from the JAFRA Spa family is the Scalp Massage & Hair Treatment. While it is perfectly lovely on its own, you could elevate your spa experience very affordably by purchasing a silicon scalp massaging brush. These brushes fit in the palm of your hand and look like a small circle with spikes. They are meant to increase blood flow and help to better cleanse your scalp (and I bet it feels nice, too)

How To Use and Choose a Gau Sha 

Gau Shas are scraping tools used in facial massage and traditional Chinese medicine; they promote blood circulation and lymphatic drainage, reduce inflammation and support healthy cell renewal. There are a ton of stones and materials on the market to buy, so how do you know which one to choose? Here are some of the options and what benefits they may have for you:  

  • - Jadeite: This is the idea stone if your goal is contouring, lifting, and skin clarity.  

  • - Rose Quartz: Naturally calming, rose quartz is best for sensitive and reactive skin.  

  • - Green Aventurine: This is said to “eliminate old patterns” (think wrinkles) and promote renewal and happiness. 

  • - Bian Stone: This is one of the most authentic materials as it originates in the village of Sibin in China. It is also heavier, which lends it to stress relief.  

  • - Amethyst: Amethyst is said to help with relieving muscle tension along your jawline and in your temples.  

  • - Opal: Opal is said to intensify emotions and stimulate creativity.  

Whether you do your skin care routine in the morning or at night, the repetitive strokes and movements with the facial tools can be extremely calming – both physically and mentally. Make sure that you use enough cream or oil on your skin before using your tool. You can do short, long, or circular motions with the Gau Sha or the facial rollers; It is recommended to move mainly upwards and from inner to outer with your strokes while on your face. If you do need help with ideas for movements, there are many great YouTube videos too!  

Pro Tip: store your Gau Sha or facial roller in the fridge or freezer for an extra refreshing facial (especially in the summer!).  

Kids just wanna have fun! Sweet, Stackable fragrance!

Create family time and explore creativity with sweet fragrances and fun activities.

Have you ever bought your kids the coolest new toys, just for them to end up playing with the box it came in instead? Sometimes the box – or the stacking! – really is the best part of the present. JAFRA’s newest fragrance  is interactive and designed in a box that is meant to be played with and reused – perfect for the creative kiddos who love color and tactile play! The new Bitblöx fragrance  looks like blox but smells like fun!  

Candy Apple 2.0 With a Tropical Twist!  

Bitblöx Kandē is a bold apple red bottle that starts on a sweet note with a bright orange oil and tropical passionfruit topped with an irresistible dash of caramelized apple. This floriental and fruity fragrance begins with orange oil, raspberry, and rhubarb. Mid notes of passionfruit, rose and freesia join the heart of the scent and lead us to the signature of the fragrance; the caramelized apple, musk and amber.  

Stack. Connect. Inspire.  

Bitblöx are stackable plastic bottles!The bottles are almost square with a little notch in the side that is perfectly shaped for the cap of the bottles to slide inside. On the front face of the bottles there are four raised dots, and on the back are four small indents. [If you are an 80s baby, these bottles might give you some major nostalgia vibes – reminiscent of a game that had falling bricks] They are a great little interactive fragrance bottle for older kids and teens!  

Creativity Is Cool 

The Cool Carton is made from 95% recycled paper and is designed for creative reuse, so you have an opportunity to give it another life! You can choose to recycle it again thanks to the How2Recycle® label, or you can reuse it and create a super cute container for your desk or room. You can turn it into a crayon or pencil holder… or perhaps a utensil holder for your next garden party – the choice is yours. The cartons come in vibrant colors that bring on the fun. Allow your creative juices to flow and design a new pattern or color scheme for the exterior of your Cool Carton to match your room!  There are so many creative ways to reuse your Cool Carton; What will you do?!  


Make sure to post your creations (with parent permission, of course) and tag @JAFRAcosmetics on social media!  

Stack Up The Fun!  

For kids who appreciate the interactive aspect of Bitblöx, they will be all about incorporating other fun family activities! You can plan to decorate the Cool Carton together or make additional ones for the rest of the family that match theirs! Siblings can get in on the fun too, or you can invite friends over and make a group activity! Continue to stack up the fun by creating a Bitblöx themed dessert night! Bitblöx are dessert-inspired, so why not flip it around and make some desserts inspired by your kid’s new favorite fragrance?! For a cold dessert inspired by this fragrance, try a tropical ice cream bar! Vanilla ice cream and fresh fruit toppings (raspberry, passionfruit, apple, etc), as well as caramel sauce. YUM! For a warm dessert inspired by this fragrance, try a rhubarb and apple cake with homemade caramel sauce … or try a freshly dipped caramelized, candied apple!  


Creating Lasting Memories With Bitblöx 

Crafting a crayon holder or making fragrance-inspired desserts may seem silly at face value to some… but I want you to think back to your childhood and consider the memories that have the strongest emotional connection for you. They likely have a scent component attached to them; maybe it was spending time with your grandmother, or working in the garden with your father, or hugging your favorite cousin… but if you close your eyes… can you smell any of those memories? I would be willing to bet that there are at least a few parts of your childhood that you can vividly smell.  

The best part about an interactive product like Bitblöx is the ability for someone – a sibling, a friend, or a caregiver – to be able to create an amazing memory with a really cool kid. To form a bond. Create a connection.  Centered around a fragrance.  

Bitblöx is a unique fragrance in that it has the opportunity for multiple memories to be made; it is interactive in the construction of its bottle (although it is not a toy per se, it is stackable and fun!), it has a reusable carton, and it has given us the opportunity to be inspired to create delicious desserts and dine together. Enjoy all of these opportunities for connection and inspiration!  

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