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jafra world
Beauty Scene

Fire, Air, Water or Earth?

Have you ever met that one person who’s like, “sorry, I’m a fire sign so watch out”? I’ve met a few of them myself. If you’re one of those people (or even if you’re not), we’ve got the perfect JAFRA products that align with your inner element.
Bold, chill, upbeat or down to earth? Check and see where your zodiac sign falls within these four elements:


Aries, Leo, Sagittarius

Fire signs are known for their intense passion, creativity and spontaneity. You tend to light a flame that can sometimes be too hot (ouch!) for the rest of us, though.
Our very own Leo legacy, @esteldayofficial, sparks fashion ideas with this red lip and neon yellow hair ensemble.
If you’re looking to intensify your style fellow fire signs, complement your fall look with our JAFRA Beauty Highlighter Sticks in ‘Soleil’, ‘24K Magic’ or ‘Bubbly’. Highlight your cheekbones and cupid’s bow for a vibrant glow.
For nails, a Rapid Dry Nail Lacquer in ‘Coral Flash’ or ‘Racey Red’ will add an extra pop to your wardrobe.

The piece de resistance (as the French say) are lips with a JAFRA ROYAL Matte Metallic Lipstick in ‘Ruby Rush’ or a JAFRA Full Coverage Lipstick in ‘Amor.’ A bold red lip will always align with your vibe!


 Gemini, Libra, Aquarius

Intellectual and curious, air signs tend to think twice before acting and enjoy expressing how they feel. Be careful though—depending on their mood, they can be a summer breeze or a fierce Santa Ana wind.
One of our favorite Libras, @luiselbarber, is in love with our JAFRA ROYAL Men skin care line. We recommend our air men and women to supercharge their skin care routine with any JAFRA ROYAL Ritual.
Another ritual that is a must for this element is JAFRA ROYAL Luna Bright. Start off with the Luna Bright Serum Concentrate or the Luna Bright Brightening White Clay Mask. If either of those products do you wonders, then Luna Bright is the ritual for you.


 Cancer, Scorpio, Pisces

The water element is everything it seems to be. You tend to see things more clearly, making you a great problem solver. In some instances, you’re also imaginative, emotionally sensitive, and nurturing.
Our aquatic cancer, @taffymariex, brings more beauty inspo to the JAFRA table with this look that’s out of this world. Enrich your eyes with the JAFRA ROYAL Eyeshadow Quad in ‘Purple Reign’. This ultra-fine formula is infused with exclusive Royal Jelly RJ˟!
Finish your look with a lip that shines in any sky. Our JAFRA ROYAL Matte Metallic lipstick in ‘Rock Star’ delivers rich pigment every time.
Use your own element to your favor water signs, the JAFRA ROYAL Boost Micellar Water helps purify the skin by filtering out any impurities. The JAFRA ROYA Boost Skin Drench Gel Mask is also an option if your skin is feeling dry and needs a hydration bomb.


 Taurus, Virgo, Capricorn


Logical, practical and with your feet on the ground is just a brief description of what earth signs are known to be. Sometimes you are so goal oriented that you neglect other people’s feelings. Yet, you are still very reliable and responsible to those in your realm.
Our gorgeous JAFRA Taurus (and JAFRA Consultant), @jaillinodalys, paired a red lip with our JAFRA Beauty Limited Edition Galaxia Eyeshadow Palette. This is truly #MUA goals.
Earth signs rock the “no makeup” makeup look the best! Add some JAFRA Beauty Long Wear Crème blush in ‘Cashmere Peach’ or ‘Cashmere Peony’ for rosy warm cheeks.
You’re also all about nature and its beauty, so Orchid Blossom hits the right floral accords for this down to earth sign.
Fall is in full session and so is dry skin (yuck)! We highly recommend you earthlings try out our Royal Almond Rich Body Oil with Vitamin E.
Jafra scene

JAFRA's Golden Rule

My grandparents, Jan and Frank Day, instilled in me a philosophy that helped my fashion business. As a result, I became more successful. They created JAFRA in 1956, spreading the philosophy of helping all people who seek the opportunity. Now, JAFRA operates internationally, helping others around the world live better lives.


When she first started in direct selling, my grandmother was lectured by a woman who belittled her and said that she was “not glamorous enough” to make it in the beauty industry. Rather than discouraging her, this experience empowered her. JAFRA values are rooted in helping everyone realize true and pure beauty. Anyone who wants to be glamorous absolutely can be, that is after all one of the main points of cosmetics!



I had a similar experience in the fashion industry. When I first started, the standard sizes were XS-L. Instead of following the “rules,” of couture, we began making fashion to fit all sizes. Every time I heard somebody say, “I love your designs, too bad you probably don’t have my size,” it was my great pleasure to say, “We do have your size, absolutely. If it is not in stock, we can custom make any size.” This enabled more people to enjoy our creations, and it greatly expanded our business. We also experienced some bullying. A few store buyers (we won’t mention their name here! LOL!) laughed at us when they found out we offered sizing lower than XXS and larger than 5XL. They asked in condescending tones, “Who would wear that?!” ... Well, many people do wear those sizes, and our business does quite well with those sizes, thank you!


Understanding beauty and glamour are an attitude, everyone can be beautiful and glamorous. If someone tries to tell you differently, it likely has nothing to do with you. Rather, this is someone projecting their insecurities or anger onto you. It is your choice to walk away from that anger and find your real beauty.


Seeing the beauty in who you are will help you navigate negative experiences where you may be on the receiving end of somebody’s bullying. This happened to my grandmother when she was lectured and called “not glamorous enough.” Her self-confidence enabled her to brush those comments aside and persevere in making her dreams come true despite what anyone thought of her. When you see your true beauty, you also see the beauty of all people. This opens a world of joy and opportunities in business as well—you will continually learn new things and make new friends! People who live differently than you come with a new perspective and a different outlook that can show you new ways of looking at things. By practicing appreciation of others you will also find that your business will expand.


Like my grandmother, we must unshakably believe in ourselves and our beauty. Back in 1956, she knew it was time for a company to understand the true meaning of beauty and to create products one can fully stand behind and believe in, so JAFRA was born. True artists in the field of beauty would not discriminate nor turn away anyone who wanted the opportunity. JAFRA offers, The Freedom To Be You, since then and still today.


If we practice appreciation of ourselves and others, we will expand our horizons, and become unstoppable. Practicing appreciation, respect, and compassion is to be a true leader!

JAFRA's Golden Rule
Jafra Scene

We are the Jan Days of the Future

My grandmother Jan Day made history. It was her dream to teach others how to be as successful as she was and to replicate herself in others. This was the concept of JAFRA. From a small one-bedroom apartment, she and my grandfather dreamed of a company that would embrace all people who wanted success and had the will to transform their lives. From that dream, my grandmother became the first JAFRA Consultant and started to teach others how to be the best versions of themselves. She taught hundreds of women how to find success like she did. Today those hundreds of women have turned into hundreds of thousands of women!

My grandmother Jan Day left a legacy. That legacy is the concept of JAFRA. Today I am honored to share the journey with those women who were trained by my grandmother in the early days of JAFRA. During my lifetime I have watched these women create a legacy of their own and pass their own JAFRA Legacy on to hundreds and sometimes thousands of women. I am equally as honored to join these women and be a Jan Day of The Future, myself! I was born into a beautiful legacy and consider this legacy a gift. When I inspire someone to better their life or give somebody hope to transform their life, I feel like I am helping to continue the dream of my grandmother!
What thrills me more than anything is when I meet JAFRA Consultants who are the daughters or sons of those women who were trained by my grandmother. To pass the gift of JAFRA down to your own family is truly one of the greatest gifts of all. I received this gift myself!
Growing up as a young girl I admired my grandmother like she was a rock star or superhero. I know that the children and grandchildren of JAFRA Consultants feel the same way about them! To have such an amazing example for a grandparent or parent is the greatest gift a JAFRA Consultant can give their family.

JAFRA ROYAL: Skin Care in Just 4 Minutes

Skin care has never been this easy! The JAFRA ROYAL Revitalize Ritual gets you clean, moisturized and on your way in just 4 minutes. Here’s how it works:

Start with a clean slate! Remove excess oil and dirt while you fight free radicals with the Gentle Cleansing Milk.

This is where you customize you skin care ritual by choosing the serum (or serums) that suit your skin best. You can select and layer the Line & Pore Perfecting SerumSpot Serum, and Extra Hydrating Serum as desired.
You can also enhance your ritual with complementary treatments when you have some free time to pamper yourself! Give your eyes some special attention with the Longevity Eye Crème and leave your skin glowing with the Volcanic Micro Polish Mask (use 2-3 times per week).

Now it’s time to moisturize! If your skin is craving serious hydration, go with the with the Global Longevity Crème. The Global Longevity Balm is a more lightweight source of moisture replenishment.  

The fourth and final step is only necessary for your daytime ritual. Always remember to protect your skin from sun damage and environmental stressors with Solar Protection Fluid with Broad Spectrum SPF 50. It’s sheer, lightweight and never greasy.
That’s it! The new JAFRA ROYAL Revitalize Ritual has everything you need to get your skin started on the right track, and you can do it all in just 4 minutes.
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JAFRA ROYAL: Skin Care in Just 4 Minutes

Skin Gets a Nutritious Boost with Superfoods and Royal Jelly RJx

We’re no strangers to the benefits of superfoods—Chia is much more than a pet, kale has graduated from a garnish to a main course, and we’ll mix anything into acai. Royal Jelly is a superfood that’s good for you inside and out—it’s like food for the skin. Packed with proteins, amino acids, vitamins, minerals and essential lipids, which serve as the building blocks of health and vitality, maintaining the youthful appearance of skin while reducing visible signs of aging. JAFRA’s exclusive RJx increases natural Royal Jelly’s power potency and precision.

JAFRA ROYAL Boost is a superfood cocktail for your skin.  Boost is a fast, fun and fresh, skin care ritual that targets your very specific skin care needs with superfood ingredients and Royal Jelly RJx—our exclusive beauty powerhouse technology—in every product.

Rich in active ingredients, the Boost formulas are packed with powerful superfoods to provide protection against future damage from free radicals, UV, and blue light radiation.
  • Mighty Matcha is a powerful antioxidant that protects skin from damage, and prevents signs of aging, all while energizing the skin.
  • Watermelon Extract is a vitamin-packed superfood that soothes and hydrates.
  • Aloe is a natural marvel that soothes, calms, and conditions skin.
  • Açaí berry is bursting with antioxidants and helps to rejuvenate, smooth, and soothe skin.
  • Ginger root is contains powerful antioxidants to help protect skin from free radicals and environmental damage.
  • Sweet beet is a nutrient-dense dynamo that helps to fight signs of aging, and is rich in folates, vitamin A and minerals.
  • Citrus fruits help to even the complexion and refresh the skin. These colorful heroes are loaded with vitamin C which helps give skin a healthy-looking glow.
  • Sea Buckthorn is a botanical rich in essential omega fatty acids and vitamins A, C, and E; it helps to sooth the skin and protect from aging.
  • Coconut water provides vitamin E and amino acids to help soothe tight, dry skin.
  • Green spinach is a mighty leaf, full of antioxidant to help rejuvenate skin.
These natural superheroes work together to deliver an unstoppable skin care product designed to encourage fresh, healthy, glowing skin, and prevent and address early signs of aging.

This revolutionary new line of skin care has been created with all skin types in mind. The collection for normal/combination/oily skin is oil-free, fast-absorbing, and lightweight to keep skin soft and fresh, and shine at bay; while the collection for dry/sensitive skin is formulated to lock in essential moisture, soothe, comfort, and condition, to give you a healthy glow.

Say HELLO to healthy skin powered by yummy nutritious superfoods and Royal Jelly RJx!
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